With more than 225 million business individuals now on LinkedIn, there is a growing trend to ensure that your LinkedIn profile is not only created professionally, but can also be discovered by search engines such as Google. As a result of the public nature of the majority of users’ LinkedIn settings, an increasing number of individual profile pages are appearing in search engine results – particularly when searching for, validating or screening the information and expertise of potential candidates.
LinkedIn advise that in order to ensure your profile is displayed in search engines like Google & Yahoo, your profile can be made visible by adjusting your settings, sending out at least one invitation and adding as a minimum, one connection. Other areas they recommend include ensuring your profile is updated regularly, as well as checking all additional sections have been correctly filled in. These sections include:
- Attaching a professional business headshot as your profile photo
- Completing your Headline tag (shown next to your profile picture and name)
- Writing a short description to include in the Summary box
- Adding industry specific key words under your job history
- Entering each of the skills & expertise you possess
LinkedIn have recently introduced a number of optional areas to complete such as:
Projects - the option to complete the project name, date, project URL, description and to add all team members relating to that project. This feature could be useful if you are a contractor and working regularly on project-based work. It could be an excellent way to demonstrate the structure, workflow and expertise required for the project.
Languages – you have the ability to enter any other languages spoken and the degree of fluency of said language. This could be beneficial if you are interested in moving to work overseas.
Publications – individuals utilise this section to mention any publications or editorials written, including the title, publisher, publication URL, and ability to add any other authors. If you work within a niche business area and have written publications on your areas of specialism, this will give recruiters and hiring companies’ visibility of your knowledge and expertise within your industry.
Organisations – if you belong to any industry organisations, there is the option to enter the organisation name, position held, occupation, time period and any additional notes. Again, for a recruiter this is very useful especially if you were to work within a niche industry or sector. It will help position your profile as a stronger match on any keyword searches being carried out by recruiting companies.
LinkedIn also gives you the option to add honours & awards, test scores, patents, certifications and any volunteering & causes you work on.
If you want to be discovered by recruiters on LinkedIn, you should ensure that your profile is kept up to date, you have entered all relevant information to your job and skillset, and finally and perhaps most importantly, ensure the contact details in both the contact box and your profile are visible.
Written by Vicky Jones, Montash Head of Marketing & Communications