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The CEO makes the best cup of coffee!

25/10/2013 by


We are all guilty of it. Doing what we are good at, but not what’s the most valuable use of our time.

In order to succeed in a business environment we need to manage our time appropriately, and sometimes that means making sacrifices and not devoting as much time to a certain project as you would like.

I mean your CEO may make the meanest cup of coffee, but that 5 minutes he spends making it could have been 5 minutes building on a strategy plan that will push that company through to success.

Likewise your administrative junior may have a real flair for dealing with suppliers and be able to deal with them a lot quicker than someone else.

It’s all about opportunity cost, (the next best alternative foregone) – my economist brain is switching on here. I mean, what will be the repercussions of skipping that task for the sake of another? What domino effect will that have? When will this come back to bite you?

I can see members of managements eyes turning red and their brows furrowing as they watch another member of staff spend 10 minutes dealing with a courier delivering office supplies when they could be calling a client?

In order to be the best that you can be, you need to take a step back and take a look at what your job is and what you bring to the table. What is the reason you were hired? What are the duties you NEED to carry out in order to make a difference and not have anything hanging over you.

It’s great to get involved in adhoc projects and diverse into different fields, but in order to grow and make progress you need to first perfect what you already have designated to you and then expand and branch out. Your time is precious and should mainly consist of what matters, not the pretty things that you enjoy doing.

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