Connecting to LinkedIn...

W1siziisijiwmtuvmdqvmtuvmdgvntqvmzgvnzi1l01ptlrbu0hfqkxpr19vtljftkrfukvex0lnqudfx3jlc2l6zwrfyw5kx3jlbmrlcmvklmpwzyjdlfsiccisinrodw1iiiwimtkymhgxmjuwiyjdxq

Blog

For CMOs Big Data Can Lead to Big Profits

22/11/2013 by

W1siziisijiwmtqvmtavmjgvmtuvntmvmtmvnja2l2zpbguixsxbinailcj0ahvtyiisijywmhg0mdbcdtawm2uixv0

CMOs are under mounting pressure to show how their budget delivers incremental business value. At the same time, the consumer purchase funnel is generating ever-greater amounts of data that becomes more and more difficult to track as consumers add social media and mobile channels to their decision-making.

The bottom line is that more efficient and effective use of data can pay big dividends for the marketing organization. Companies that are better able to leverage their data have an advantage over their competitors.

This has led marketers to overwhelmingly agree that big data analytics will become a major component of their business over the next several years—according to the Teradata Data Driven Marketing Survey 2013 released by Teradata earlier this year, 71 percent or marketers say they plan to implement big data analytics within the next two years.

Marketers already rely on a number of common and easily accessible forms of data to drive their marketing initiatives—customer service data, customer satisfaction data, digital interaction data and demographic data. But true data-driven marketing takes it to the next level: Marketers need to collect and analyze massive amounts of complicated, unstructured data that combines the traditional data their companies have collected with interaction data (e.g., data pulled from social media), integrating both online and offline data sources to create a single view of their customer.

This article was souced from www.cio.com

To read this article in full please follow this link, http://www.cio.com/article/743590/For_CMOs_Big_Data_Can_Lead_to_Big_Profits?taxonomyId=600010

comments powered by Disqus

Social Stream

Latest News

W1siziisijiwmtcvmduvmjmvmtmvmjavmjkvndg3l3nodxr0zxjzdg9ja180mtqwnti1mdeuanbnil0swyjwiiwidgh1bwiilcizodb4mtawiyjdxq

Their Shoes... Matthew Gilbranch, Managing C...

2017-05-23 15:00:00 +0100

Matthew Gilbranch (32) is a managing consultant here at Montash, managing the SAP team. With 7 years in the global recruitment industry, he loves helping people and building lasting relationships with clients and candidates alike. He took the time to talk to us about what a typical day is like in the global IT recruitment industry. "I get up at 6 and I'm out of the house by half 6 and on the train by twenty to 7. On the train I tend to have a power nap ...

W1siziisijiwmtcvmduvmdqvmtyvndavmzkvotg5l3nodxr0zxjzdg9ja181ndm0mduxmtuuanbnil0swyjwiiwidgh1bwiilcizodb4mtawiyjdxq

7 Things About Your CV You Need To Fix Right ...

2017-05-04 18:00:00 +0100

As a global technology recruitment agency, we are in touch with candidates day in and day out. We've seen all kinds of CVs in our time and know a good one when we see it. As our recruitment team look to find the ideal candidate, they are looking for CVs that show how candidates can impact their clients in a positive way, not just look flashy on paper. You only have a small amount of space on your CV to show off your skills, so make every word count. Cut...