Connecting to LinkedIn...



LinkedIn HRD: HR must “keep up” with social media invasion

8/01/2014 by


The increasing use of social media in the workplace will shift the balance of power in organisations and “disrupt” their structures, hierarchies and job titles, according to a report by Accenture.

The study, ‘Trends Reshaping the Future of HR’, says workers will find it easier to create and share information and ideas, and will increasingly define their own learning, career paths and their own performance feedback, rather than have these dictated by management or a centralised department such as HR.

The management consultancy also highlights the “sea change” effect of a new generation entering the workforce with different values and behaviours from their elders.

LinkedIn HR director Connie Gibney agreed that social media has started to alter employees’ behaviour and working cultures. She said HR will need to stay “in tune” with the way social media is “invading” the workplace.

“You only need to look at the amount of young people coming into the workplace who use LinkedIn. Last year, we registered 30 million students and recent graduates on the site – the fastest-growing demographic,” Gibney said. “Young people entering the workforce expect companies to have a presence on social media, whether that’s in the recruitment process, ways of delivering learning or internal messaging.”

She warned that HR must “not get left behind” and must ensure it “plays its part” in the way social media is adopted.

HR should play a “vital role” in building effective organisational cultures and incentives, and processes related to knowledge sharing, innovation and engagement, the study suggested.

Gibney said: “It is important a company’s HR department doesn’t put barriers around social media use, as that will only [come across] as a negative feeling towards employees.

To read this article in full please follow this link

comments powered by Disqus

Social Stream

Latest News


Humans remain largest security flaw in cloud ...

2016-10-21 14:00:00 +0100

With a vast number of companies moving some, if not all, of their operations to the cloud, security continues to be of major concern. Whilst there are numerous patches and firewalls to safeguard defences, it has been highlighted that the most difficult area to protect against is human interaction. This is the view of Jamie Woodruff, a penetration tester and ethical hacker. Woodruff’s views come after he was contracted to conduct a penetration test in or...


Offshore exploration providing boost for oil ...

2016-10-19 09:00:00 +0100

The oil and gas industry has had a notoriously challenging time of late, with the prices of oil plummeting and causing many firms to tighten their belts. However, offshore exploration is providing a much-needed bright spot for the sector, with an increasing number of governments becoming more accommodating. In the past week, it has been revealed that there are big changes afoot for Brazil’s petroleum laws. Shell has already begun to move on this opportu...