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Cloud business intelligence market will be worth $4bn by 2017

24/02/2014 by


The market for business intelligence (BI), already worth some $85.9bn this year – a measure combining BI software and related professional services – is evolving into a mass market,writes Tom Pringle. My forecast of double-digit growth through 2017 across the BI market is shaped by a belief that the benefits of BI are starting to reach a far greater audience, made possible by developments in BI technology and how it is accessed.

It is often said that the most commonly used software tool for analysis of data is Excel. So consider what might happen if those Excel users were granted access to the functionality of BI in a way that has, until recently, been restricted by the expense, complexity and long deployment times traditionally associated with BI – the rise of a mass market for BI and a period of disruptive but positive change in the market for BI.

I call the tools which are emerging in this new wave of BI business-led BI. They are, in a nutshell, BI that is easier to use, cheaper and delivers results faster. The continuous cycle of technology development has played its part in making business-led BI a reality. It is not, however, just the tools themselves that are changing, but the way they are accessed. For the first time this year, my market research included cloud BI as part of the estimates of spending in this area.

Cloud BI: $4bn by 2017

Cloud is not new. However, it can be argued its benefits have been somewhat late to come to BI. The rising importance of cloud BI is part of the natural progression of technology and its later arrival to prominence as logical. As an ever larger proportion of business applications are moved into the cloud, so the volume of data generated and stored there grows. Moving data is often complex and expensive, so seeking to analyse it where it resides makes sense; if there is more data in the cloud, it is inevitable that more analysis will be conducted there too. While my estimate that cloud BI is, currently, a relatively small part of the BI market, it is growing at an impressive rate. I forecast that, by 2017, spending on cloud BI will touch $4bn.

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