The market for business intelligence (BI), already worth some $85.9bn this year – a measure combining BI software and related professional services – is evolving into a mass market,writes Tom Pringle. My forecast of double-digit growth through 2017 across the BI market is shaped by a belief that the benefits of BI are starting to reach a far greater audience, made possible by developments in BI technology and how it is accessed.
It is often said that the most commonly used software tool for analysis of data is Excel. So consider what might happen if those Excel users were granted access to the functionality of BI in a way that has, until recently, been restricted by the expense, complexity and long deployment times traditionally associated with BI – the rise of a mass market for BI and a period of disruptive but positive change in the market for BI.
Cloud BI: $4bn by 2017
Cloud is not new. However, it can be argued its benefits have been somewhat late to come to BI. The rising importance of cloud BI is part of the natural progression of technology and its later arrival to prominence as logical. As an ever larger proportion of business applications are moved into the cloud, so the volume of data generated and stored there grows. Moving data is often complex and expensive, so seeking to analyse it where it resides makes sense; if there is more data in the cloud, it is inevitable that more analysis will be conducted there too. While my estimate that cloud BI is, currently, a relatively small part of the BI market, it is growing at an impressive rate. I forecast that, by 2017, spending on cloud BI will touch $4bn.
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