Connecting to LinkedIn...

W1siziisijiwmtuvmdqvmtuvmdgvntqvmzgvnzi1l01ptlrbu0hfqkxpr19vtljftkrfukvex0lnqudfx3jlc2l6zwrfyw5kx3jlbmrlcmvklmpwzyjdlfsiccisinrodw1iiiwimtkymhgxmjuwiyjdxq

Blog

Sony sells waterproof walkman in bottle of water

12/02/2014 by

W1siziisijiwmtqvmtavmjgvmtuvntevmzmvoda3l2zpbguixsxbinailcj0ahvtyiisijywmhg0mdbcdtawm2uixv0

The technology giant is selling the bottled MP3 players in vending machines at gyms and swimming pools in New Zealand

In an attempt to turn the heads of cynical shoppers tired of flimsy gimmicks, Sony has taken a very literal approach to their latest advertising campaign.

To prove how waterproof their W series MP3 Walkman is to customers in New Zealand, the technology giant has packaged the product in a bottle of water.

While the Sony Walkman NWZ-W270 itself was launched in January last year at CES 2013, the company sought to boost sales and set itself apart from rival player the iPod Shuffle, by hiring New Zealand based advertising firm DraftFCB to re-think its marketing.

The campaign taps into the intended demographic of the MP3 player, by aiming to make listening to music while swimming as essential as it is to other non-water based activities, like running or working out at the gym.

This article has been extracted from www.independent.co.uk, please click on this link to read the article in full http://www.independent.co.uk/life-style/gadgets-and-tech/news/sony-sells-waterproof-walkman-in-bottle-of-water-9122124.html

Montash is a multi-award winning , global IT recruitment firm. Specialising in permanent and contract positions across mid-senior appointments across a wide range of industry sectors and IT functions including:

ERP, BI & Data, Information Security, IT Architecture & Strategy, Scientific Technologies, Demand IT and Business Engagement, Digital and E-commerce, Infrastructure and Service Delivery, Project and Programme Delivery.

For more information please contact us on +44 (0) 20 7014 0230 or alternatively send us an email on info@montash.com.

comments powered by Disqus

Social Stream

Latest News

W1siziisijiwmtyvmtivmdyvmdkvmjcvmtavnze4l2nsb3vkihrly2hub2xvz3kgc2vydmljzxmuanbnil0swyjwiiwidgh1bwiilcizodb4mtawiyjdxq

AI continues to infiltrate cloud computing se...

2016-12-06 09:00:00 +0000

With Google and Microsoft both already working on artificial intelligence (AI) software for their cloud services, it has been revealed that Amazon is now to join the battle. The internet giant is to prioritise developing AI for Amazon Web Services (AWS), the division that sells data storage and computing to IT professionals around the world. AWS is currently the fastest-growing division for Amazon, with the past year having seen sales soar by 60 per cen...

W1siziisijiwmtyvmtivmduvmtqvmdavmjivmzm1l0jpzybeyxrhlmpwzyjdlfsiccisinrodw1iiiwimzgwedewmcmixv0

Big data analytics – governed data discovery ...

2016-12-05 13:00:00 +0000

Big data analytics has matured as a business process during 2016 with most enterprises now recognising the critical importance of actively mining big data for insights. These insights will inform decision-making and ensure they remain competitive in an increasingly complex landscape that is constantly in flux. One prediction that will certainly come to fruition in the coming years is “more data”. The world’s storage systems are set to hold more than 17....