ENTERPRISE TECHNOLOGY GIANT IBM will show off how it’s injecting GPU technology into big data analytics to help solve “some of the biggest enterprise IT challenges” in a demo at the GPU Technology Conference (GTC) this week.
According to chip maker Nvidia, which is hosting the conference in San Jose starting Monday, IBM will show off a GPU-accelerated machine for data clustering using the open-source software frameworks Hadoop and Mahout.
Nvidia product management executive Sumit Gupta wrote about IBM’s attendance at GTC, claiming that the technology can allow retailers, entertainment websites and internet companies to make far more accurate recommendations for new products and services.
“Such technology opens the door for all types of enterprise companies [to] optimise their customers’ experiences allowing them to mine, and make better use of, the vast amounts of data they collect on a daily basis,” Gupta wrote. “But, they need to get over the big data hurdle first, which is where IBM – and GPUs – come into play.”
Gupta explained that a computational technique called segmentation, or clustering, which identifies non-obvious patterns in data by analysing hundreds of different dimensions, can be used by retailers, for example, to group their customers into segments with similar behaviour, so they can create customised products and target marketing programs more effectively.
“IBM is demonstrating the use of GPU accelerators on a distributed computing system, required for such an enormous data set, for clustering using Hadoop,” Gupta added. “With GPU accelerators working alongside IBM Power CPUs, the demo runs eight times faster than with a Power system without GPUs.”
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