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SAP More Than Doubles Sales in Asia Pacific, Japan in Banking and Insurance Industries

4/03/2014 by


Across the Asia Pacific Japan region, the financial services sector, including banking and insurance, embraced technology investments in a big way in 2013. This was the biggest year yet for SAP AG in these industries, outperforming 2012, the previous top year, and contributing to the company’s double-digit growth in non-IFRS software and software-related service revenue at constant currency in the region.

A series of industry developments in banking and insurance has aligned to create an atmosphere of significant change: the rise in use of mobile devices by customers and employees, growing customer expectations for service and personalization and an increasingly competitive and globalized industry landscape. For customers, SAP offerings solve complex operational challenges and unite organizations to unlock growth opportunities and better serve customers. The company’s record increase in revenue in 2013 drove what SAP sees as substantial market gain.

“The financial services sector has long been a cornerstone of our business at SAP in the Asia Pacific Japan region, and this sector is a key focus of our drive to deliver innovative products which help customers solve real problems,” said Andrew Pitcher, senior vice president and general manager, Financial Services and Strategic Industries, SAP Asia Pacific Japan. “In these dynamic times we believe our record revenue in 2013 speaks to the value our customers see in our offerings. Looking ahead, our customers are looking for ways to simplify their operations, and so we expect the SAP Financial Services Network and our cloud offerings continue to garner greater interest from customers.”

Highlights of the sector include:

  • More than 20 banks chose to purchase SAP solutions last year, including five major sales
  • 10 insurance companies opted for SAP offerings, including multiple core insurance selections
  • Significant market gains in banking in Australia and New Zealand, and in insurance in Korea

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