CIO’s are often asked to quantify the value of technology investments, but the CIO of an East Coast company was caught off guard by one such recent request and whom it came from. “The marketing chief wanted to know if we should use our security and privacy measures as a competitive differentiator to market our business and services,” said the CIO, who is still in the midst of his research and asked not to be named.
This CIO came across one case study of an ROI linked to a security purchase, and he is taking it with a grain of salt. It comes from an e-commerce consulting firm’s case study of US Cutter, a wholesale provider of vinyl cutters and supplies, which the study claimed reaped an 11% improvement in overall sales and a 52% increase in sales from paid search by spotlighting the Norton Secured Seal throughout the company’s e-commerce site.
Another CIO took it upon himself to create a case study of sorts, featuring his own organisation as the unlucky subject, to stress that business, reputation and yes competitive differentiation will be lost without the right information security program in place.
This article has been extracted from http://searchcio.techtarget.com, please click on this link to read the article in http://searchcio.techtarget.com/feature/A-strong-information-security-program-is-a-competitive-gain-not-just-a-cost
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