Connecting to LinkedIn...

W1siziisijiwmtuvmdqvmtuvmdgvntqvmzgvnzi1l01ptlrbu0hfqkxpr19vtljftkrfukvex0lnqudfx3jlc2l6zwrfyw5kx3jlbmrlcmvklmpwzyjdlfsiccisinrodw1iiiwimtkymhgxmjuwiyjdxq

Blog

Can Mapquest Reroute To Stay Relevant In Battle With Google Maps?

28/04/2014 by

W1siziisijiwmtqvmduvmtkvmtyvmdevmzavnti2lziwmtqwnte2x18ymde0mduxov9dof9cwje5tufquvvfu1rwms5qcgcixsxbinailcj0ahvtyiisijywmhg0mdbcdtawm2uixv0

Denver’s most recognisable dot-com is at a crossroads, grappling with a steep erosion of its core business amid fierce competition from a pair of tech Goliaths in Google and Apple.

MapQuest, once the nation’s go-to source for online driving directions, is plotting a comeback with a battle plan that includes creating original content, adding more local data to search results, revamping its home page and improving the integration between its mobile and desktop products.

Analysts and observers, including a MapQuest co-founder no longer tied to the business, say the company’s days as a leader in online mapping are over, the reality of facing deep-pocketed competitors.

Some are even predicting a fate similar to that of another one-time Internet staple, Netscape. The former Web browsing giant spiraled downward after Microsoft began bundling Internet Explorer with its dominant Windows operating system.

Similarly, Google and Apple’s mapping apps are native to the leading smartphone operating systems, a distinct advantage in an increasingly mobile battle.

In a recent interview from the company’s headquarters in LoDo, MapQuest’s top executive, Brian McMahon, doesn’t shy away from the comparison to Netscape. Both companies were acquired by AOL during their heyday about 15 years ago, MapQuest for roughly a billion dollars and Netscape for four times that amount.

This article has been extracted from http://www.denverpost.com, please click on this link to read the article in full http://www.denverpost.com/business/ci_25778928/can-mapquest-reroute-stay-relevant-battle-google-maps

Montash is a multi-award winning, global IT recruitment firm. Specialising in permanent and contract positions across mid-senior appointments which cover a wide range of industry sectors and IT functions, including:

ERP, BI & Data, Information Security, IT Architecture & Strategy, Scientific Technologies, Demand IT and Business Engagement, Digital and E-commerce, Infrastructure and Service Delivery, Project and Programme Delivery.

With offices based in London, Montash has completed assignments in over 30 countries and has appointed technical professionals from board level to senior and mid-management in permanent and contract roles.

comments powered by Disqus

Social Stream

Latest News

W1siziisijiwmtcvmdivmtuvmtyvntivmjuvnzkwl2n5ymvyigf0dgfja3muanbnil0swyjwiiwidgh1bwiilcizodb4mtawiyjdxq

UK threatened by serious cyber attacks every ...

2017-02-15 16:00:00 +0000

The security of the UK has been threatened by 188 serious cyber attacks in the last three months, a government security chief has said. National Cyber Security Centre (NCSC) Chief Executive Ciaran Martin told The Sunday Times that national security was put at risk by many of these attacks. Martin was speaking ahead of the official opening of the NCSC, which has been set up to protect critical services in the UK from such attacks and improve underlying i...

W1siziisijiwmtcvmdivmdgvmtavmzcvmzkvnjkyl0n5ymvyifnly3vyaxr5lmpwzyjdlfsiccisinrodw1iiiwimzgwedewmcmixv0

British cyber security workforce rises 163%

2017-02-08 10:00:00 +0000

Data from the UK has shown that the cyber security workforce has grown considerably over the past five years. According to a new report from cyber skills promotion network Tech Partnership, there are now 58,000 more workers in this industry – a rise of 163 per cent. It shows the growing importance of these professionals, with firms across a vast range of industries turning to cyber security specialists to safeguard their data. To collate the report, the...