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Can Mapquest Reroute To Stay Relevant In Battle With Google Maps?

28/04/2014 by

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Denver’s most recognisable dot-com is at a crossroads, grappling with a steep erosion of its core business amid fierce competition from a pair of tech Goliaths in Google and Apple.

MapQuest, once the nation’s go-to source for online driving directions, is plotting a comeback with a battle plan that includes creating original content, adding more local data to search results, revamping its home page and improving the integration between its mobile and desktop products.

Analysts and observers, including a MapQuest co-founder no longer tied to the business, say the company’s days as a leader in online mapping are over, the reality of facing deep-pocketed competitors.

Some are even predicting a fate similar to that of another one-time Internet staple, Netscape. The former Web browsing giant spiraled downward after Microsoft began bundling Internet Explorer with its dominant Windows operating system.

Similarly, Google and Apple’s mapping apps are native to the leading smartphone operating systems, a distinct advantage in an increasingly mobile battle.

In a recent interview from the company’s headquarters in LoDo, MapQuest’s top executive, Brian McMahon, doesn’t shy away from the comparison to Netscape. Both companies were acquired by AOL during their heyday about 15 years ago, MapQuest for roughly a billion dollars and Netscape for four times that amount.

This article has been extracted from http://www.denverpost.com, please click on this link to read the article in full http://www.denverpost.com/business/ci_25778928/can-mapquest-reroute-stay-relevant-battle-google-maps

Montash is a multi-award winning, global IT recruitment firm. Specialising in permanent and contract positions across mid-senior appointments which cover a wide range of industry sectors and IT functions, including:

ERP, BI & Data, Information Security, IT Architecture & Strategy, Scientific Technologies, Demand IT and Business Engagement, Digital and E-commerce, Infrastructure and Service Delivery, Project and Programme Delivery.

With offices based in London, Montash has completed assignments in over 30 countries and has appointed technical professionals from board level to senior and mid-management in permanent and contract roles.

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