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Nestle taps Veeva CRM on Apple iPad to improve efficiency of medical field sales force

10/04/2014 by

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Nestle has selected cloud-based Veeva CRM with iRep, Veeva Systems’ integrated CRM and closed loop marketing (CLM) solution on the Apple iPad.

The advanced CRM solution is expected to modernize its medical field sales force and better the efficiency of their interactions with healthcare professionals (HCPs).

Nestle will deploy the CRM solution for its Nutrition and Health Science Divisions, which encompass more than 4,000 users worldwide by 2015.

At present, nearly 1,500 users are using Veeva CRM with another 600 users will utilize by the end of April 2014. Veeva CRM will be implemented in more than 20 Nestle markets including the U.S., U.K., China, and the Philippines.

“Veeva CRM solution is specific to life sciences. Additionally, Veeva’s multitenant architecture provides maximum flexibility so we can keep up with frequent changes in the regulatory and healthcare environment,” said Dirk Abeel, global performance development and field force effectiveness manager at Nestlé Nutrition.

Veeva CRM and iRep, part of its cloud-based life sciences applications, enable Nestle to mobilize medical sales force, marketing, and communications teams to interact in the field and connect with HCPs through multiple channels, including digital.

The company said the solution also provides visibility of field representatives’ interactions with HCPs, delivering all groups valuable customer insights. In addition, Nestle is leveraging Veeva CRM and iRep to track the detailing content presented to each HCP and measure its effectiveness.

This article has been extracted from http://infotechlead.com, please click on this link to read the article in full http://infotechlead.com/2014/04/08/nestle-taps-veeva-crm-apple-ipad-improve-efficiency-medical-field-sales-force-21578

Montash is a multi-award winning, global IT recruitment firm. Specialising in permanent and contract positions across mid-senior appointments which cover a wide range of industry sectors and IT functions, including:

ERP, BI & Data, Information Security, IT Architecture & Strategy, Scientific Technologies, Demand IT and Business Engagement, Digital and E-commerce, Infrastructure and Service Delivery, Project and Programme Delivery.

With offices based in London, Montash has completed assignments in over 30 countries and has appointed technical professionals from board level to senior and mid-management in permanent and contract roles.

For more information please visit www.montash.com

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