Connecting to LinkedIn...

W1siziisijiwmtuvmdqvmtuvmdgvntqvmzgvnzi1l01ptlrbu0hfqkxpr19vtljftkrfukvex0lnqudfx3jlc2l6zwrfyw5kx3jlbmrlcmvklmpwzyjdlfsiccisinrodw1iiiwimtkymhgxmjuwiyjdxq

Blog

CRM boom sparked by digital marketing, customer experience projects

7/05/2014 by

W1siziisijiwmtqvmtavmjgvmtuvndivmzevmju3l2zpbguixsxbinailcj0ahvtyiisijywmhg0mdbcdtawm2uixv0

Customer Relationship Management (CRM) software is going through something of a boom and, if the analysts at Gartner are right, it is a boom that shows no sign of ending anytime soon.

The analyst firm said that investment in digital marketing and customer experience initiatives were the primary growth drivers last year.

From a technical point of view, growth is being fuelled by the increasing demand for software-as-a-service (SaaS) applications which represented “more than 41 per cent of CRM total software revenue in 2013″, according to Gartner.

This was driven by “organisations of all sizes seeking easier-to-deploy alternatives to replace [their] legacy systems, implement net-new applications or provide alternative complementary functionality”.

The market for CRM software continues to be dominated by the larger players, with the top five CRM vendors accounted for 50 per cent of CRM software revenue last year.

Salesforce.com continued to be the largest vendor overall in the CRM market, with 16.1 per cent of the market.

SAP remained in the number two position for overall CRM space, but is still the leader in terms of revenue and market share for what Gartner calls the” subsegments” of customer service and e-commerce.

This article has been extracted from http://www.zdnet.com, please click on this link to read the article in full http://www.zdnet.com/crm-boom-sparked-by-digital-marketing-customer-experience-projects-7000029105/

Montash is a multi-award winning, global IT recruitment firm. Specialising in permanent and contract positions across mid-senior appointments which cover a wide range of industry sectors and IT functions, including:

ERP, BI & Data, Information Security, IT Architecture & Strategy, Scientific Technologies, Demand IT and Business Engagement, Digital and E-commerce, Infrastructure and Service Delivery, Project and Programme Delivery.

With offices based in London, Montash has completed assignments in over 30 countries and has appointed technical professionals from board level to senior and mid-management in permanent and contract roles.

For more information please visit www.montash.com

comments powered by Disqus

Social Stream

Latest News

W1siziisijiwmtcvmdkvmjevmdgvndmvmduvmtmxl1vudgl0bgvkigrlc2lnbiaomjmplmpwzyjdlfsiccisinrodw1iiiwimzgwedewmcmixv0

Why do we punish the victims of hacking?

2017-09-21 09:00:00 +0100

Hacks occur every 39 seconds, with 95% of them targeting governments, retailers and the tech industry. If the hackers are caught, they'll face prison time under the Computer Misuse Act. More often than not, the businesses who are victims of those attacks expose themselves to punishment of their own. The laws that determine the duty of protection owed to businesses and their customers is both vague and broad, making them question just how much protection...

W1siziisijiwmtcvmdkvmtgvmtavmtivndyvodeyl1dvbwvuigluihrly2ggkdiplmpwzyjdlfsiccisinrodw1iiiwimzgwedewmcmixv0

Tech is for girls... and always has been!

2017-09-18 10:00:00 +0100

Today, it's hard to deny that the IT and tech industry is a male-dominated field. Women earn only 28%[1] of computer science degrees, while the quit rate for women in the high tech industry is 41%[2], twice as high as it is for men. These two statistics would suggest that perhaps women aren't just discouraged from entering the tech field, but may find it a challenging environment to work in both in terms of treatment and pay. Facebook chief operating of...