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CRM boom sparked by digital marketing, customer experience projects

7/05/2014 by

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Customer Relationship Management (CRM) software is going through something of a boom and, if the analysts at Gartner are right, it is a boom that shows no sign of ending anytime soon.

The analyst firm said that investment in digital marketing and customer experience initiatives were the primary growth drivers last year.

From a technical point of view, growth is being fuelled by the increasing demand for software-as-a-service (SaaS) applications which represented “more than 41 per cent of CRM total software revenue in 2013″, according to Gartner.

This was driven by “organisations of all sizes seeking easier-to-deploy alternatives to replace [their] legacy systems, implement net-new applications or provide alternative complementary functionality”.

The market for CRM software continues to be dominated by the larger players, with the top five CRM vendors accounted for 50 per cent of CRM software revenue last year.

Salesforce.com continued to be the largest vendor overall in the CRM market, with 16.1 per cent of the market.

SAP remained in the number two position for overall CRM space, but is still the leader in terms of revenue and market share for what Gartner calls the” subsegments” of customer service and e-commerce.

This article has been extracted from http://www.zdnet.com, please click on this link to read the article in full http://www.zdnet.com/crm-boom-sparked-by-digital-marketing-customer-experience-projects-7000029105/

Montash is a multi-award winning, global IT recruitment firm. Specialising in permanent and contract positions across mid-senior appointments which cover a wide range of industry sectors and IT functions, including:

ERP, BI & Data, Information Security, IT Architecture & Strategy, Scientific Technologies, Demand IT and Business Engagement, Digital and E-commerce, Infrastructure and Service Delivery, Project and Programme Delivery.

With offices based in London, Montash has completed assignments in over 30 countries and has appointed technical professionals from board level to senior and mid-management in permanent and contract roles.

For more information please visit www.montash.com

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