Intel naturally wants to dominate when it comes to selling chips for mobile devices. Its latest tactic entails partnering with Rockchip, a Chinese fabless semiconductor company that works with device makers.
As part of today’s deal, Intel and Rockchip will expand the breadth of and accelerate the rate at which it brings its Intel architecture and communications-based solutions to market for a range of entry-level Android tablets worldwide.” So the two companies will release an atom-based mobile system-on-chip carrying the Intel brand name in the first half of next year.
Android devices are becoming more popular in developing countries, often because they can cost less than their Apple counterparts. Low-power chips following architectures from the United Kingdom-based company ARM have proliferated in mobile devices, and surely Intel wants to stave off more ARM growth in low-cost tablet models.
Meanwhile, Rockchip could cut a good deal on a per-chip basis by working with Intel. Rockchip already includes ARM-based chips in its lineup, and now Rockchip will become a distribution route for Intel chips, too.
“This removes part of one barrier from an Intel solution, and that’s cost,” technology analyst Patrick Moorhead of Moor Insights & Strategy wrote in an email to VentureBeat. “… If flawlessly executed, I can see Intel picking up some tablet share with this deal.”
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