Connecting to LinkedIn...

W1siziisijiwmtuvmdqvmtuvmdgvntqvmzgvnzi1l01ptlrbu0hfqkxpr19vtljftkrfukvex0lnqudfx3jlc2l6zwrfyw5kx3jlbmrlcmvklmpwzyjdlfsiccisinrodw1iiiwimtkymhgxmjuwiyjdxq

Blog

SAP Buys SeeWhy for Its Hybris E-Commerce Platform

30/05/2014 by

W1siziisijiwmtqvmtavmjgvmtuvndavmduvmtm5l2zpbguixsxbinailcj0ahvtyiisijywmhg0mdbcdtawm2uixv0

SAP AG announced Tuesday that it is buying behavioral marketing provider SeeWhy. The company noted that the acquisition complements its Hybris commerce platform.

In a statement, the company said that “SeeWhy’s solutions for automating personalised campaigns in real time are a natural fit with Hybris and SAP and promise even higher returns for our customers’ investments in the Hybris omni-commerce platform.” Terms of the deal were not made public.

Based in Boston, SeeWhy has more than 4,000 brand customers, and its real-time 1-to-1 marketing campaigns, triggered by individual customer behaviors, are deployed across e-mail and advertising for desktop, mobile and social channels. According to its Web site, the company’s focus is on helping “e-commerce merchants reach out to Web site visitors who abandon their online purchase or forms, as soon as they abandon.”

Playing Catch-Up

Its platform, CORE, employs in-memory processing to figure out in real time what is the next best action for a given customer, which actions are then implemented on an ecosystem of more than 30 ad, e-commerce and e-mail service providers, Web analytics services and social networks.

SAP is playing catch-up in building a major marketing platform, compared with such competitors as Oracle, Salesforce and IBM. Oracle, for instance, has added the companies Eloqua, Responsys and BlueKai to its stable, and Salesforce has purchased ExactTarget, among others.

A potential complication of the SeeWhy acquisition is that the Boston company’s customer roster includes several SAP rivals, such as ExactTarget, Responsys and Salesforce.

This article has been extracted from http://www.cio-today.com, please click on this link to read the article in full http://www.cio-today.com/article/index.php?story_id=13200FYCAS7C

Montash is a multi-award winning, global IT recruitment firm. Specialising in permanent and contract positions across mid-senior appointments which cover a wide range of industry sectors and IT functions, including:

ERP, BI & Data, Information Security, IT Architecture & Strategy, Scientific Technologies, Demand IT and Business Engagement, Digital and E-commerce, Infrastructure and Service Delivery, Project and Programme Delivery.

With offices based in London, Montash has completed assignments in over 30 countries and has appointed technical professionals from board level to senior and mid-management in permanent and contract roles.

comments powered by Disqus

Social Stream

Latest News

W1siziisijiwmtyvmtivmdcvmtavmdyvndkvntg0l0vudgvychjpc2ugcmvzb3vyy2ugcgxhbm5pbmcgy29wes5qcgcixsxbinailcj0ahvtyiisijm4mhgxmdajil1d

Infor launches new mobile solution

2016-12-07 09:00:00 +0000

Infor, one of the global leaders in enterprise resource planning (ERP) software, has revealed that it is launching a new mobile solution. The company, which has focused on developing specialised business applications for a variety of industries, unveiled Infor Mobility for Field Service (MFS). The solution is a comprehensive mobility application that can streamline operations for employees working in the field. To ensure that field technicians are provi...

W1siziisijiwmtyvmtivmdyvmdkvmjcvmtavnze4l2nsb3vkihrly2hub2xvz3kgc2vydmljzxmuanbnil0swyjwiiwidgh1bwiilcizodb4mtawiyjdxq

AI continues to infiltrate cloud computing se...

2016-12-06 09:00:00 +0000

With Google and Microsoft both already working on artificial intelligence (AI) software for their cloud services, it has been revealed that Amazon is now to join the battle. The internet giant is to prioritise developing AI for Amazon Web Services (AWS), the division that sells data storage and computing to IT professionals around the world. AWS is currently the fastest-growing division for Amazon, with the past year having seen sales soar by 60 per cen...