Connecting to LinkedIn...

W1siziisijiwmtuvmdqvmtuvmdgvntqvmzgvnzi1l01ptlrbu0hfqkxpr19vtljftkrfukvex0lnqudfx3jlc2l6zwrfyw5kx3jlbmrlcmvklmpwzyjdlfsiccisinrodw1iiiwimtkymhgxmjuwiyjdxq

Blog

AT&T Uses Big Data to Improve Customer Experience

4/06/2014 by

W1siziisijiwmtqvmtavmjgvmtuvmzkvmjuvodmvzmlszsjdlfsiccisinrodw1iiiwinjawedqwmfx1mdazzsjdxq

The amount of data on AT&T Inc.T -0.61%’s network has grown 50,000% over the past 6 years. In response, AT&T is looking to new technology to help improve customer experiences, reduce costs and become more efficient.

AT&T has invested $140 billion in its wireless and wireline networks over the past six years, said Victor Nilson, vice president for Big Data at AT&T, speaking at the Hadoop Summit conference in San Jose Tuesday. The company collects 30 billion data points per hour in order to measure network quality that it feeds back into improving customer experience.

For example, when a cell tower fails, it can be difficult to figure out exactly how it is impacting customers because calls are often handed off to nearby towers. AT&T researchers created a tower-outage analyzer that gives the company an accurate, data-driven picture of the customer experience across the whole area impacted by an outage. The tool has been used to prioritize and escalate repairs to cell towers based on how it impacts customer experience. AT&T learned that some outages involving a significant number of towers had little customer impact, while others with fewer failed towers had a bigger impact.

This article has been extracted from http://blogs.wsj.com, please click on this link to read the article in full http://blogs.wsj.com/cio/2014/06/03/att-uses-big-data-to-improve-customer-experience/

Montash is a multi-award winning, global IT recruitment firm. Specialising in permanent and contract positions across mid-senior appointments which cover a wide range of industry sectors and IT functions, including:

ERP, BI & Data, Information Security, IT Architecture & Strategy, Scientific Technologies, Demand IT and Business Engagement, Digital and E-commerce, Infrastructure and Service Delivery, Project and Programme Delivery.

With offices based in London, Montash has completed assignments in over 30 countries and has appointed technical professionals from board level to senior and mid-management in permanent and contract roles.

comments powered by Disqus

Social Stream

Latest News

W1siziisijiwmtcvmdqvmjqvmtqvmzqvmzuvnjg3l3nodxr0zxjzdg9ja182mdq2otc5nziuanbnil0swyjwiiwidgh1bwiilcizodb4mtawiyjdxq

What Does A Snap Election Mean For Recruitment?

2017-04-25 08:00:00 +0100

On Tuesday 18th April, Prime Minister Theresa May called a snap general election for 8th June, taking the nation by surprise. Rather than waiting until 2020, voters will now be casting their ballots in a matter of weeks. The hope for the government is that a Tory victory give the prime minister a strong mandate in parliament as Brexit negotiations begin. This sudden decision has been embraced by many in the recruitment industry due to the anticipated st...

W1siziisijiwmtcvmdqvmtkvmtuvndivntgvnjcyl3nodxr0zxjzdg9ja18xmja3mdi1ndcuanbnil0swyjwiiwidgh1bwiilcizodb4mtawiyjdxq

Evolve or Die: The Importance of Being Agile

2017-04-19 18:00:00 +0100

In the high-speed world of IT, agility is essential if you want to stay on top. Over the last 20 years, Montash Managing Director Roy Dungworth has experienced many changes in the industry. But two things never change - the need for business agility and the importance of people. Roy shares his insights after two decades in the industry. The pace of the IT industry increases every year. The way people buy or consume information today is having an enormou...