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Debunking Big Data Myths

24/06/2014 by


Big Data is a hot topic of conversation right now, but many people remain confused as to what’s actually considered as Big Data. There are some common misconceptions regarding this new forefront of information, and it’s important to correct these from the outset so executives start off on the right foot.

One of the largest myths is that Big Data, as its name might suggest, has to be big. Big Data analysis is more about the process of bringing data together in a quick and structured way for easy reporting, than the actual amount of data involved. Of course, the amount of data being stored is also on the rise too. Whilst information has been traditionally stored only to ask specific business questions, in the modern environment, every data set is kept. For example, in the past an executive might’ve only required data pertaining to their bricks and mortar store. A few years on, if they wanted insights into online activities, they’d have realised there was no data available. With Big Data, all information is kept, allowing executives to create questions and then draw the answers from online activities and their physical stores.

Another misconception is that Big Data is about social media. Perhaps it’s the fact that these two business elements have risen together, but they’re often lumped into the same bracket. However, though Facebook and Twitter can be utilised for big data analytics, few people are actually placing their focus here. Instead, analysts are attempting to use traditional data source more effectively, optimising existing data storage instead of looking for new information.

One reason people often avoid Big Data altogether is because a major myth is that it’s challenging to handle the information volume. It’s true that there is a lot of data involved, but traditional Enterprise Data Warehouses (EDW) already manages to deal with lots of information. It’s data integration that’s far more difficult than the actual storage of information. The challenge is to bring the thousands of data sources, which may range from social media feeds to web and system logs, together into a conclusive and understandable report.

As the years move on, Big Data is going to continue being a challenge for many firms. It’s vital to get the myths debunked so executives aren’t scared of the new information, and can embrace it in the correct way. And, by not shying away from Big Data, many organisations will be able to conduct a better business as a result.

This article was written by Montash.

Montash is a multi-award winning, global IT recruitment firm. Specialising in permanent and contract positions across mid-senior appointments which cover a wide range of industry sectors and IT functions, including:

ERP, BI & Data, Information Security, IT Architecture & Strategy, Scientific Technologies, Demand IT and Business Engagement, Digital and E-commerce, Infrastructure and Service Delivery, Project and Programme Delivery.

With offices based in London, Montash has completed assignments in over 30 countries and has appointed technical professionals from board level to senior and mid-management in permanent and contract roles.


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