Wiser which has built an impressive portfolio of clients including Rue La La, Build.com, and AT&T– will now serve as the umbrella brand for the growing suite of products developed to accompany WisePricer, its flagship product and original brand name. The team has already gone global with recent expansions to the UK, Australia, and Southeast Asia and expects its 30 – 35% month over month growth rate to continue.
“For retailers, it’s all about offering the right product, at the right time, at the right price. Amazon seemed to be doing it right by utilising the power of big data to optimise their strategy,” Wiser Co-Founder and CEO Arie Shpanya explained. “We created Wiser because we believe other retailers should reap the benefits of dynamic pricing technology.” Wiser puts this invaluable pricing intelligence into the hands of the world’s top retailers by monitoring over 25 million products daily and analyzing data in real-time.
Wiser’s founding team consists of experts from across the industry. “Wiser is a product by retailers, for retailers. We have the advantage of having top technical, merchandising, and marketing talent from the retail world on our team, and our products reflect that,” explains Roey Brecher, Co-Founder and CTO.
Since the launch of the formerly-eponymous WisePricer in August 2012, Wiser was able to bootstrap to profitability in 9 months, and has experienced exponential growth in 2014 while exceeding aggressive quarterly earnings goals. With the team and client base growing, they have continued to expand on their intimate knowledge of eCommerce to develop additional features and products.
This article has been extracted from http://www.virtual-strategy.com, please click on this link to read the article in full http://www.virtual-strategy.com/2014/06/23/dynamic-pricing-leader-wiser-launches-rebranded-business-intelligence-suite-bring-amazon%E2%80%99
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