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Looking beyond Kindle: As tablet sales decline, Amazon bets on smartphones for growth

6/06/2014 by


Amazon has officially announced that it will be launching a 3D smartphone on 18 June. 3D is the best guess that’s being made since a teaser video released by the company, show customers tilting their heads in different angles while looking at the new device.

While a 3D smartphone sounds cool, Amazon’s foray into the smartphone arena raises several questions given that the Kindle-maker is not seen as a big hardware manufacturer. For most users, the company is all about content.

This is also why Kindle Fire tablets run a forked version of Android (which doesn’t have access to the Google Play Store but the Amazon Appstore). For Amazon, the idea with Kindle is to bundle content with hardware and software.

So why switch to a smartphone and what are the potential gains for Amazon from such a strategy? A piece on Mashable points out two possible reasons why this phone could make sense for the company. It argues that one tablet sales have flatlined: People aren’t buying them at the same clip as they used to, even though prices are at an all-time low.”

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