The Middle East and Africa tablet market bucked the global trend to record 77.3% year-on-year growth in shipments during the first quarter of 2014, according to the latest results released by International Data Corporation. Shipments reached a total of 4 million units in Q1 2014, with much of the growth driven by the strong performance of the consumer segment, which was spurred by the numerous IT festivals and vendor-led promotions that took place throughout the region during the quarter.
“Most other regions around the world experienced a year-on-year slowdown in growth during Q1 2014, or even an overall decline,” says Adriana Rangel, research director at IDC. “But the MEA tablet market continues to expand tremendously, a trend that can primarily be attributed to the additional focus that vendors have placed on this region due to numerous country markets not reaching their full potential, particularly in Africa.”
Samsung was particularly active on the marketing front, launching numerous new models that helped it retain top spot in the market with a total volume of 974,600 units for the quarter. Apple held on to second position with 751,934 units, while General Mobile was a new entrant at position three, shipping 352,245 units for the quarter thanks to a 350,000 unit order it secured as part of the Fatih education project in Turkey. Lenovo and Asus rounded out the top five vendors in Q1 2014, shipping 266,049 units and 189,895 units, respectively.
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