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New apps star in Apple’s evolving core vision

17/06/2014 by


Apple’s annual pitch to the developers is over and, as the dust settles on WWDC 2014, there’s an air of quiet contentment. After copping grief from all angles for losing its innovative spark, Apple has managed to show just enough intent to keep the faithful happy and its detractors quiet, for the time being anyway.

But what does that mean for us? Apple’s new offerings may have left many in the developer community swooning, but just how big a deal is it for those of us that don’t code for a living?

The marriage of a comprehensive app ecosystem with beautifully designed hardware has been key to Apple’s success and, as Forrester Research puts it, WWDC 2014 has been about the tech giant highlighting just how badly it wants to own the mobile moments across people’s lives.

For many businesses, this is exactly the sort of intent that excites and scares them in equal measure.

Apple and its peers Google and Amazon are the stalwarts in the so-called ‘age of the customers’. They have managed to instil new customer behaviour, open new mediums for connections and, along the way, managed to turn some business models obsolete.

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