Looking to boost its ability to deliver personalised and contextual maps and services, Nokia’s mapping division, Here, has acquired Seattle-based real-time predictive analytics firm Medio Systems Inc.
Predictive analytics are an essential component of Here’s plans to provide the right maps and services at the right moment across screens and operating systems. And acquiring Medio Systems will help Here achieve that goal “by taking maps far beyond where they are today.”
Here plans to use Medio’s tech to give people and businesses more predictive experiences that change according to each situation. To make the most of the acquisition, Here also intends to share Medio’s technology — if relevant — with Nokia Group’s networks and technologies businesses.
For example, that could mean delivering restaurant recommendations to a person who’s ready for lunch, offering drivers routes that match their driving styles based on real-time conditions or helping businesses personalise their customer offerings. Nokia is not divulging how much it is paying for Medio’s technology. The deal is expected to close by the end of July 2014.
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