In unveiling its new Oracle 12C Database In-Memory Option on June 10, Oracle ostensibly has caught up with competitor SAP’s HANA 3-year-old in-memory database, the product that has radically changed the fortunes of the German business software maker. So now let’s watch the market positioning and sales wars escalate. “Adding the In-Memory Option is as simple as flipping a switch to make an entire system faster,” Oracle CEO and co-founder Larry Ellison told a crowd of customers, partners, and media people at the launch event here on the company campus. “You don’t have to change anything to add In-Memory Option to your system. You plug it in, and everything just works.” The main idea behind the In-Memory Option is that it is already pre-optimised to add directly into Oracle databases so that IT managers don’t have to rewrite or re-install applications, retrain admins, or change any policies.
Adding solid-state components to servers and storage systems historically has been a headache for IT managers due to all the preparation and re-tooling that is required in order to accommodate the newer, faster parts.
With Oracle Database In-Memory, users can get immediate answers to business questions that previously took hours to obtain and are able to deliver a better experience to both their internal and external constituents, Ellison said
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