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Retailers Use Big Data to Turn You Into a Big Spender

4/06/2014 by


Online shoppers often fill up their carts and bail at the last minute when the bill comes. Usually it’s because they can’t remember their log-in, don’t have their wallets handy or can’t bear to fill out a credit-card form. A Swedish startup called Klarna has discovered a way to get people to complete more purchases over the Internet: Don’t ask for money up front.

Klarna uses a sort of honor system, requiring customers to enter only their name, shipping address and e-mail account, where they’ll receive a message with instructions on how to pay. There’s also a printed invoice inside the box when their purchase arrives. Customers have two weeks to settle up by entering their credit card or bank account number or by setting up an installment plan.

Offering to ship people whatever they want and trusting that they’ll pay later may sound like a dumb idea, but Klarna claims to have a way to outsmart most anyone trying to cheat them: big data.

Buy now, pay later is just one of the many ways big data is transforming retail, both online and off. Stores that know how to analyze the billions of bread crumbs browsers and buyers unknowingly leave behind are finding themselves at a major advantage over shops that rely on intuition. Big data enables companies to create comprehensive customer profiles, precise product recommendations and one-click checkout.

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Montash is a multi-award winning, global IT recruitment firm. Specialising in permanent and contract positions across mid-senior appointments which cover a wide range of industry sectors and IT functions, including:

ERP, BI & Data, Information Security, IT Architecture & Strategy, Scientific Technologies, Demand IT and Business Engagement, Digital and E-commerce, Infrastructure and Service Delivery, Project and Programme Delivery.

With offices based in London, Montash has completed assignments in over 30 countries and has appointed technical professionals from board level to senior and mid-management in permanent and contract roles.

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