Salesforce.com, the leading supplier of customer relationship management (CRM) tools in the world, has revealed that it will be making further investment in Canada by opening two new data centres. As the usage of cloud computing in the nation increases, Salesforce wants to ensure that its infrastructure is up to the task of handling increased business activity; in addition, the company has made some savvy moves to remain the nation’s market leader in CRM products.
Talking at Salesforce1 World Tour Toronto, the biggest cloud computing event in Canada, several executives from the company gave keynote speeches and it was during one of these speeches that the new data centres were addressed. Salesforce.com also used the event to reveal new relationships with Manulife and BRP, both of which are looking to the company to boost and drive forwards their customer engagement. Gartner recently said that 2013 software revenue for Canada confirmed Salesforce.com as the dominant market share leader for the CRM market.
Salesforce wants to commit to an ongoing relationship with Canada and two new data centres are to open, though hard facts remain unavailable. The centres are needed to keep up with Salesforce.com’s expansion, as it is currently the fastest-growing software company in the world. Salesforce.com has cornered the market for CRM in Canada, providing best-in-class cloud solutions and mobile and social applications. With these tools, companies such as BRP ‒ a leading manufacturer of powersports ‒ are making major changes to their customer services and engagement; meanwhile, the leading financial services company that is Manulife is being helped by Salesforce to connect to customers and its broker network in new ways. These channels will help Manulife to develop deeper relationships across the board, providing better stability and increased revenue.
The demand for cloud computing in Canada is growing significantly and it seems that Salesforce.com is adapting its strategy accordingly. Having partnered with many software vendors via its Canadian partner ecosystem, an increasing number of apps are being added to Salesforce.com’s own platform, with companies such as Vidyard and Aria Solutions developing innovative and cutting-edge business tools. Meanwhile, the wearable enterprise apps sector is noting significant investment, with Salesforce Wear partnering with Bionym and Thalmic Labs to progress this area.
With such forward movement, it seems that Salesforce.com is intent on providing cutting-edge services for some time to come.
This article was written by Montash.
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