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Salesforce strategy is ‘easy and requires no real innovation’, says SAP’s head of corporate strategy

5/06/2014 by


He suggested that SAP was “envious” of what Salesforce was doing, and suggested that many of Salesforce’s customers had decided to switch from SAP to the US software-as-a-service company.

“There’s no growth coming from SAP to their customers, either. Most of our major customers were SAP customers before they were Salesforce customers. And they chose with their pockets to come from SAP. To grow their revenues, they chose to come with Salesforce,” he said.

In response, Deepak Krishnamurthy, senior vice president and head of corporate strategy at SAP, suggested that’s strategy didn’t require innovation as it was easy to focus on developing applications for “simple” business scenarios.

“It is very easy to develop applications at the edge that aid simple business scenarios. Real innovation comes when you take a complex process and make it simple,” he told Computing.

He used the example of Simple Finance, a set of applications based on SAP’s in-memory database HANA, which aims to run processes such as month-end close in real-time, rather than having to batch jobs. SAP announced the new suite at SAP Sapphire in Orlando, and SAP’s CIO Ingrid-Helen Arnold demonstrated the new product on stage – explaining that a key benefit was its navigational functionality.

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