Connecting to LinkedIn...

W1siziisijiwmtuvmdqvmtuvmdgvntqvmzgvnzi1l01ptlrbu0hfqkxpr19vtljftkrfukvex0lnqudfx3jlc2l6zwrfyw5kx3jlbmrlcmvklmpwzyjdlfsiccisinrodw1iiiwimtkymhgxmjuwiyjdxq

Blog

Adidas taps MicroStrategy, SAP HANA for big data insights on customers

8/07/2014 by

W1siziisijiwmtqvmtavmjgvmtuvmzmvntgvotk2l2zpbguixsxbinailcj0ahvtyiisijywmhg0mdbcdtawm2uixv0

German sports equipment manufacturer Adidas has tapped MicrosStrategy’s analytics platform built on top of SAP HANA, a cloud-based in-memory computing platform in an effort to improve how the company responds to buying trends, and bring the company closer to its customers.

“We want to get more social competitor insights from the web, combined with our information gathered through our backend systems and other environments,” said Michael Voegele, vice president global IT and head of enterprise architecture at Adidas Group. “In-memory computing, Internet of Things, all of this we use for strategic big data and actionable insights. That’s what we see as part of a solution to get us closer to our consumers.”

“How do you convert from the old style financial reporting towards something that helps you predict what is going to predict what is going to happen in the marketplace, going to predict what consumers will like, going to influence the consumer with regards to their purchasing decisions?”, he asked.

This article has been extracted from http://www.businesscloudnews.com,please click on this link to read the article in full http://www.businesscloudnews.com/2014/07/08/adidas-taps-microstrategy-sap-hana-for-big-data-insights-on-customers/

Montash is a multi-award winning, global IT recruitment firm. Specialising in permanent and contract positions across mid-senior appointments which cover a wide range of industry sectors and IT functions, including:

ERP, BI & Data, Information Security, IT Architecture & Strategy, Scientific Technologies, Demand IT and Business Engagement, Digital and E-commerce, Infrastructure and Service Delivery, Project and Programme Delivery.

With offices based in London, Montash has completed assignments in over 30 countries and has appointed technical professionals from board level to senior and mid-management in permanent and contract roles.

comments powered by Disqus

Social Stream

Latest News

W1siziisijiwmtcvmduvmdqvmtyvndavmzkvotg5l3nodxr0zxjzdg9ja181ndm0mduxmtuuanbnil0swyjwiiwidgh1bwiilcizodb4mtawiyjdxq

7 Things About Your CV You Need To Fix Right ...

2017-05-04 18:00:00 +0100

As a global technology recruitment agency, we are in touch with candidates day in and day out. We've seen all kinds of CVs in our time and know a good one when we see it. As our recruitment team look to find the ideal candidate, they are looking for CVs that show how candidates can impact their clients in a positive way, not just look flashy on paper. You only have a small amount of space on your CV to show off your skills, so make every word count. Cut...

W1siziisijiwmtcvmdqvmjqvmtqvmzqvmzuvnjg3l3nodxr0zxjzdg9ja182mdq2otc5nziuanbnil0swyjwiiwidgh1bwiilcizodb4mtawiyjdxq

What Does A Snap Election Mean For Recruitment?

2017-04-25 08:00:00 +0100

On Tuesday 18th April, Prime Minister Theresa May called a snap general election for 8th June, taking the nation by surprise. Rather than waiting until 2020, voters will now be casting their ballots in a matter of weeks. The hope for the government is that a Tory victory give the prime minister a strong mandate in parliament as Brexit negotiations begin. This sudden decision has been embraced by many in the recruitment industry due to the anticipated st...