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RelateIQ Buy Could Patch Salesforce's Analytics Gap

18/07/2014 by

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Salesforce's $390 million acquisition of RelateIQ this week strengthens the CRM giant's customer data analytics offerings and could boost its marketing suite, industry analysts told CMSWire.

Salesforce Founder and CEO Marc Benioff on Monday gobbled up the Palo Alto, Calif.-based provider that claims it's known for driving "relationship intelligence," rather than "relationship management."

"Salesforce needed to deepen its analytics offerings significantly, and this acquisition will do that," Michael Fauscette, group vice president of SBS for IDC, told CMSWire this week. "In particular, marketers/companies are looking for insight on prospects and customers to better market, sale and service those relationships."

This article has been extracted from http://www.cmswire.com, please click on this link to read the article in full http://www.cmswire.com/cms/customer-experience/relateiq-buy-could-patch-salesforces-analytics-gap-025898.php

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