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Big Data - not rocket science, is it?

20/08/2014 by


I recently read that 90 per cent of the data on the internet has been stored there in just the last two years. I'm not here to question the accuracy of this, but even half would still be an enormous amount; and that’s only the data that is commonly available – it doesn't even take account of the information held by businesses. The fact is that there is a whole data mountain out there – and it is big! 

Lately, organisations have woken up to the fact that they need to actually do something with all the information they have been gathering for years. Take IT recruitment as an example; there are historic issues with data to be resolved. Indeed, if a recruiter goes to the trouble of filing records of employment, scanning business cards, saving social media profiles, references, referrals and personality profile tests along with the usual CVs and applications, they had better make sure that the data is working for their business.

I don’t mean just ploughing through data in order to find the most suitable candidate, or even more sophisticated data mining either. I’m talking about intelligent analytics – or business intelligence with bells on – using HADOOP to create, manipulate and manage huge datasets, to integrate the vast amounts of disparate information with business transactions, and then perhaps utilising cloud based mobile technologies to analyse the data and present it in a format that will be useful for the business. Big data is available to everyone, but it is the way it is analysed, filtered and put to work for the business that makes all the difference.

It seems that there is a constant buzz around mobile Apps, with a plethora of products offering personalised dashboards and analysis while on the go. In a relatively short timeframe there are many products to choose from – from PushBI and RoamBI to IBM Cognos Mobile and SAP BusinessObjects Mobile. I wonder how organisations are coping with the disparate Apps being used to gather data in different parts of the business. If all these do not have the correct standards to enable them to communicate with each other, businesses are missing a big data trick.

Stephanie Woerner of MIT's Center for Information Systems Research agrees: “Lots of companies don't even know how to use their little data yet.” Describing the problems being faced by organisations, she goes on: “One issue is, do you have your data standards correct, so that actually your data can talk to each other?”

Hmm. Not rocket science, is it?

This article is written by Andreea Antoniu - Bi, Data & Analytics Consultant. For more information please contact Andreea on: +44 (0)20 7014 0230 or alternatively send an email to

Montash is a multi-award winning, global technology recruitment firm. Specialising in permanent and contract positions across mid-senior appointments which cover a wide range of industry sectors and IT functions, including:

ERP, BI & Data, Information Security, IT Architecture & Strategy, Energy Technologies, Demand IT and Business Engagement, Digital and E-commerce, Infrastructure and Service Delivery, Project and Programme Delivery.

With offices based in London, Montash has completed assignments in over 30 countries and has appointed technical professionals from board level to senior and mid-management in permanent and contract roles.

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