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Digital vouchers firm picks DevOps automation to speed apps deployment

21/08/2014 by


Digital vouchers and rewards provider Eagle Eye is launching a DevOps strategy to manage the cloud-based infrastructure that supports its product network for offers and reward transactions.

Founded in 2003, Eagle Eye processes more than two million transactions a month for over 80 customers, including Tesco, Marks and Spencer, Orange, Pizza Express, Greggs and Ladbrokes.

The company’s multi-patented transaction software platform, Eagle Eye AIR, allows retailers to integrate coupons into loyalty programmes and deliver vouchers and rewards directly to customers’ devices. It also provides retailers with data about customers’ shopping patterns, which helps them target shoppers with personalised offers.

The AIR software has been hosted on Rackspace’s managed cloud infrastructure since 2008 and the vouchers company has now selected Rackspace’s DevOps Automation service.

DevOps integrates the roles of developers and operations teams. It is a cultural approach that promotes better communication between the two teams as more elements of operations become programmable. 

Eagle Eye said implementing a DevOps strategy will help it deploy new features more rapidly and quickly scale out its existing technology infrastructure, helping to improve developer productivity.

The DevOps Automation service will enable Eagle Eye to automate the process of deploying and scaling hybrid cloud infrastructures for its AIR platform applications, while also rolling out additional insight and monitoring tools.

Scale up and down
“With the help of DevOps, we can react to the market like never before,” said Steve Rothwell, founder and director of Eagle Eye. “We now have the flexibility to scale up and down and get products to potential and existing customers faster."

Eagle Eye sees DevOps as a critical aid to growth, rather than a secondary investment.

The key to DevOps is in automating as much as possible – both in the process of moving a development project through testing into run time, and in how any operational problems are dealt with.

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