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Google Gives HTTPS a Helping Hand by Demoting Insecure Sites

8/08/2014 by

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Google is ramping up its “HTTPS Everywhere” initiative designed to improve the security of the world wide web by pushing sites which don’t use the secure comms protocol down its search rankings.

HTTP over Transport Layer Security (TLS), to give it its full title, protects against man-in-the-middle and other attacks by encrypting traffic to and from the website, and as such is an easy way for webmasters to improve the safety of their sites.

Now Google has decided to use HTTPS as a “signal” in its search ranking algorithm, explained webmaster trends analysts, Zineb Ait Bahajji and Gary Illyes, in a blog post.

“For now it's only a very lightweight signal—affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content—while we give webmasters time to switch to HTTPS,” they added.

“But over time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.”

To get started, Google advised web owners to first decide whether they need a single, multi-domain or wildcard certificate, and then to choose a 2048-bit key version.

It also warned webmasters not to block their new HTTPS site from Google’s robot.txt crawlers.

Over the coming weeks, Google will release additional information on how to adopt HTTPS, it said.

David Emm, senior security researcher at Kaspersky Lab, argued that the move will offer a “significant incentive to online providers” over time, given the importance to business success of achieving a high search ranking.

This article has been extracted from http://www.infosecurity-magazine.com, please click on this link to read the article in full 
​http://www.infosecurity-magazine.com/news/google-https-demoting-insecure/

Montash is a multi-award winning, global IT recruitment business. Specialising in permanent and contract positions across mid-senior appointments across a wide range of industry sectors and IT functions, including:

ERP, BI & Data, Information Security, IT Architecture & Strategy, Energy & Technologies, Demand IT and Business Engagement, Digital and E-commerce, Leadership Talent, Infrastructure and Service Delivery, Project and Programme Delivery.

Montash is headquartered in Old Street, London, in the heart of the technology hub. Montash has completed assignments in over 30 countries and has appointed technical professionals from board level to senior and mid management in permanent and contract roles.


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