Connecting to LinkedIn...

W1siziisijiwmtuvmdqvmtuvmdgvntqvmzgvnzi1l01ptlrbu0hfqkxpr19vtljftkrfukvex0lnqudfx3jlc2l6zwrfyw5kx3jlbmrlcmvklmpwzyjdlfsiccisinrodw1iiiwimtkymhgxmjuwiyjdxq

Blog

Ranbaxy Brand Will Be Retained in Most Markets After Sun Pharma Takeover

12/08/2014 by

W1siziisijiwmtqvmtavmjgvmtuvmtkvmjuvmzgyl2zpbguixsxbinailcj0ahvtyiisijywmhg0mdbcdtawm2uixv0

In the wake of its acquisition of Ranbaxy Laboratories, India's pharmaceutical giant, Sun Pharmaceuticals intends to retain Ranbaxy's brands in most markets. It is however considering phasing out the Ranbaxy name in the U.S. due to its recent regulatory troubles.

A spokesman at Sun Pharma said, “We intend to retain all of Ranbaxy’s brands in, more or less, all markets. The brand itself has a rich heritage and value. Though no specific details have been worked out, Sun would like to preserve the Ranbaxy brand in geographies where it is an asset and has a perceived value.”

Sun Pharma plans to make remedying the current regulatory issues at Ranbaxy a high priority after it takes control of the business. Sun Pharma will need to get the U.S. FDA sanctions lifted from Ranbaxy’s India factories in order to access Ranbaxy’s product pipeline that includes the generic versions of some key market players like Nexium (a heartburn drug which raked in $3.8 billion globally last year). Sun Pharma will also benefit from Ranbaxy's other products and distribution agreements such as for Absorica (Ranbaxy's recent isotretinoin deal with Cipher).

Sun Pharma also plans to increase investments in research and development after the merger to cover a wider range of products and markets.

The merger with Ranbaxy makes Sun Pharma India's largest pharmaceutical company and the fifth largest specialty generics company in the world. The combined Sun-Ranbaxy entity will have operations in 65 countries, 47 manufacturing facilities across five continents, and a significant platform of specialty and generic products marketed globally, including 629 Abbreviated New Drug Applications.

The Sun-Ranbaxy combined entity had overall revenues of close to $4.2 billion in 2013. It is approaching $1 billion in yearly sales in high-growth emerging markets, and is working on expanding its presence in U.S. and western Europe. In India, Sun Pharma has 31 brands in the top 300, and after the Ranbaxy merger, it will control 40-60 percent of the market share for several leading drugs in India.

This article has been extracted from http://www.pharmaceuticalonline.complease click on this link to read the article in full http://www.pharmaceuticalonline.com/doc/ranbaxy-brand-will-be-retained-in-most-markets-after-sun-pharma-takeover-0001​

Montash is a multi-award winning, global IT recruitment firm. Specialising in permanent and contract positions across mid-senior appointments which cover a wide range of industry sectors and IT functions, including:

ERP, BI & Data, Information Security, IT Architecture & Strategy, Scientific Technologies, Demand IT and Business Engagement, Digital and E-commerce, Infrastructure and Service Delivery, Project and Programme Delivery.

With offices based in London, Montash has completed assignments in over 30 countries and has appointed technical professionals from board level to senior and mid-management in permanent and contract roles.

comments powered by Disqus

Social Stream

Latest News

W1siziisijiwmtcvmdgvmtqvmtmvmjcvmjgvnja2l2nsb3rozxmuanbnil0swyjwiiwidgh1bwiilcizodb4mtawiyjdxq

In Her Shoes... From Market Stall to Recruitment

2017-08-14 14:00:00 +0100

From the melee of the market stall to placing candidates in high-flying IT roles, life's always on the up from market-trader-turned-recruiter, Lois Hinken (22). She took the time to talk to us about how her experience in the cut throat world of the market has helped her in the world of global talent acquisition. As a 360 recruitment consultant for Montash, her negotiation skills and "go get it" attitude have helped her thrive. "I started working on the ...

W1siziisijiwmtcvmdgvmdcvmtmvmtcvntqvnze3l1vudgl0bgvkigrlc2lnbiaomikuanbnil0swyjwiiwidgh1bwiilcizodb4mtawiyjdxq

Will AI Cost Us Our Humanity?

2017-08-07 15:00:00 +0100

As technology evolves, artificial intelligence is becoming increasingly mainstream, and it will inevitably start to impact the way we interact. On the one hand, AI has the potential to solve a variety of problems and streamline our lives and our work. But will this come at the cost of the all-important human touch? A foreshadowing statistic claims that by 2020, 85% of client interactions will be managed without a human[1]. But can there really be an alg...