Connecting to LinkedIn...

W1siziisijiwmtuvmdqvmtuvmdgvntqvmzgvnzi1l01ptlrbu0hfqkxpr19vtljftkrfukvex0lnqudfx3jlc2l6zwrfyw5kx3jlbmrlcmvklmpwzyjdlfsiccisinrodw1iiiwimtkymhgxmjuwiyjdxq

Blog

Ranbaxy Brand Will Be Retained in Most Markets After Sun Pharma Takeover

12/08/2014 by

W1siziisijiwmtqvmtavmjgvmtuvmtkvmjuvmzgyl2zpbguixsxbinailcj0ahvtyiisijywmhg0mdbcdtawm2uixv0

In the wake of its acquisition of Ranbaxy Laboratories, India's pharmaceutical giant, Sun Pharmaceuticals intends to retain Ranbaxy's brands in most markets. It is however considering phasing out the Ranbaxy name in the U.S. due to its recent regulatory troubles.

A spokesman at Sun Pharma said, “We intend to retain all of Ranbaxy’s brands in, more or less, all markets. The brand itself has a rich heritage and value. Though no specific details have been worked out, Sun would like to preserve the Ranbaxy brand in geographies where it is an asset and has a perceived value.”

Sun Pharma plans to make remedying the current regulatory issues at Ranbaxy a high priority after it takes control of the business. Sun Pharma will need to get the U.S. FDA sanctions lifted from Ranbaxy’s India factories in order to access Ranbaxy’s product pipeline that includes the generic versions of some key market players like Nexium (a heartburn drug which raked in $3.8 billion globally last year). Sun Pharma will also benefit from Ranbaxy's other products and distribution agreements such as for Absorica (Ranbaxy's recent isotretinoin deal with Cipher).

Sun Pharma also plans to increase investments in research and development after the merger to cover a wider range of products and markets.

The merger with Ranbaxy makes Sun Pharma India's largest pharmaceutical company and the fifth largest specialty generics company in the world. The combined Sun-Ranbaxy entity will have operations in 65 countries, 47 manufacturing facilities across five continents, and a significant platform of specialty and generic products marketed globally, including 629 Abbreviated New Drug Applications.

The Sun-Ranbaxy combined entity had overall revenues of close to $4.2 billion in 2013. It is approaching $1 billion in yearly sales in high-growth emerging markets, and is working on expanding its presence in U.S. and western Europe. In India, Sun Pharma has 31 brands in the top 300, and after the Ranbaxy merger, it will control 40-60 percent of the market share for several leading drugs in India.

This article has been extracted from http://www.pharmaceuticalonline.complease click on this link to read the article in full http://www.pharmaceuticalonline.com/doc/ranbaxy-brand-will-be-retained-in-most-markets-after-sun-pharma-takeover-0001​

Montash is a multi-award winning, global IT recruitment firm. Specialising in permanent and contract positions across mid-senior appointments which cover a wide range of industry sectors and IT functions, including:

ERP, BI & Data, Information Security, IT Architecture & Strategy, Scientific Technologies, Demand IT and Business Engagement, Digital and E-commerce, Infrastructure and Service Delivery, Project and Programme Delivery.

With offices based in London, Montash has completed assignments in over 30 countries and has appointed technical professionals from board level to senior and mid-management in permanent and contract roles.

comments powered by Disqus

Social Stream

Latest News

W1siziisijiwmtcvmdmvmdgvmdkvmzkvmtqvmzgxl3dvbwvuigluigj1c2luzxnzlmpwzyjdlfsiccisinrodw1iiiwimzgwedewmcmixv0

Dear 18-year-old me: It’s a woman’s world too

2017-03-08 09:00:00 +0000

With International Women’s Day being all about celebrating the cultural, economic, political and social achievements of women, it highlights the issue of women in technology, which remains a contentious one. Recent research from WISE, which campaigns for gender balance in science, technology and engineering, found that women only make up just 17 per cent of all IT professionals in the UK. Montash Recruitment Consultant Sadiye Booker has shared her exper...

W1siziisijiwmtcvmdivmtuvmtyvntivmjuvnzkwl2n5ymvyigf0dgfja3muanbnil0swyjwiiwidgh1bwiilcizodb4mtawiyjdxq

UK threatened by serious cyber attacks every ...

2017-02-15 16:00:00 +0000

The security of the UK has been threatened by 188 serious cyber attacks in the last three months, a government security chief has said. National Cyber Security Centre (NCSC) Chief Executive Ciaran Martin told The Sunday Times that national security was put at risk by many of these attacks. Martin was speaking ahead of the official opening of the NCSC, which has been set up to protect critical services in the UK from such attacks and improve underlying i...