Connecting to LinkedIn...



Salesforce Community Adds Customers And Partners To Growing Cloud

28/08/2014 by

W1siziisijiwmtqvmtavmjgvmtuvmtgvmtevotg1l2zpbguixsxbinailcj0ahvtyiisijywmhg0mdbcdtawm2uixv0 announced the official release of the Salesforce1 Community Cloud today, essentially making their Communities product released in June, 2013 an official product with a cloud of its own.

The idea is to build on the earlier product and give companies a way to build specialized online communities where customers can interact with one another and with company personnel if required. They want to link the Community cloud to the broader set of Salesforce services like Salesforce1 Service Cloud where unanswered or difficult questions can be escalated if need be.

They also have built in business logic, so the system can be configured to send the question to a customer service queue after a certain amount of time. Nasi Jazayeri, executive vice president, Salesforce1 Community Cloud, says they think of it almost like a private LinkedIn because it is an online social community focused on a specific product, brand or task.

Rob Koplowitz, an analyst with Forrester Research says the social aspect is key to this approach. “SFDC continues to focus on sales and customer support as social activities. Extending these processes out to customers is a natural progression. It’s less external social and more leveraging social as a critical channel for creating deeper relationships in the context of critical business activities.”

Jazayeri points out that it’s not essential that these communities are customer facing though, and customers have been using the tools for internal tasks such as an HR Help Desk or a social intranet for employees.

Vanessa Thompson, research director at IDC says this is a logical replacement for some legacy solutions and it comes at an opportune time. “ is not just offering communities, they are offering an alternative to existing community solutions as well as websites, social intranets and portals. has also struck the market at the right time [when] the enabling technologies that help onboarding, cloud and mobile have matured to a level where they become table stakes as part of a ‘connected experience’ for a customer,” she said.

The product has been designed with Responsive Web Design principles, so it will shrink or grow to fit whatever size device you are using. In the demo they gave me, the product continued to be usable, readable and attractive even on the smallest smartphone screen.

This article has been extracted from, please click on this link to read the article in full

Montash is a multi-award winning, global technology recruitment firm. Specialising in permanent and contract positions across mid-senior appointments which cover a wide range of industry sectors and IT functions, including:

ERP, BI & Data, Information Security, IT Architecture & Strategy, Energy Technologies, Demand IT and Business Engagement, Digital and E-commerce, Infrastructure and Service Delivery, Project and Programme Delivery.

With offices based in London, Montash has completed assignments in over 30 countries and has appointed technical professionals from board level to senior and mid-management in permanent and contract roles.

comments powered by Disqus

Social Stream

Latest News


Humans remain largest security flaw in cloud ...

2016-10-21 14:00:00 +0100

With a vast number of companies moving some, if not all, of their operations to the cloud, security continues to be of major concern. Whilst there are numerous patches and firewalls to safeguard defences, it has been highlighted that the most difficult area to protect against is human interaction. This is the view of Jamie Woodruff, a penetration tester and ethical hacker. Woodruff’s views come after he was contracted to conduct a penetration test in or...


Offshore exploration providing boost for oil ...

2016-10-19 09:00:00 +0100

The oil and gas industry has had a notoriously challenging time of late, with the prices of oil plummeting and causing many firms to tighten their belts. However, offshore exploration is providing a much-needed bright spot for the sector, with an increasing number of governments becoming more accommodating. In the past week, it has been revealed that there are big changes afoot for Brazil’s petroleum laws. Shell has already begun to move on this opportu...