Connecting to LinkedIn...

W1siziisijiwmtuvmdqvmtuvmdgvntqvmzgvnzi1l01ptlrbu0hfqkxpr19vtljftkrfukvex0lnqudfx3jlc2l6zwrfyw5kx3jlbmrlcmvklmpwzyjdlfsiccisinrodw1iiiwimtkymhgxmjuwiyjdxq

Blog

Salesforce Community Adds Customers And Partners To Growing Cloud

28/08/2014 by

W1siziisijiwmtqvmtavmjgvmtuvmtgvmtevotg1l2zpbguixsxbinailcj0ahvtyiisijywmhg0mdbcdtawm2uixv0

Salesforce.com announced the official release of the Salesforce1 Community Cloud today, essentially making their Communities product released in June, 2013 an official product with a cloud of its own.

The idea is to build on the earlier product and give companies a way to build specialized online communities where customers can interact with one another and with company personnel if required. They want to link the Community cloud to the broader set of Salesforce services like Salesforce1 Service Cloud where unanswered or difficult questions can be escalated if need be.

They also have built in business logic, so the system can be configured to send the question to a customer service queue after a certain amount of time. Nasi Jazayeri, executive vice president, Salesforce1 Community Cloud, says they think of it almost like a private LinkedIn because it is an online social community focused on a specific product, brand or task.

Rob Koplowitz, an analyst with Forrester Research says the social aspect is key to this approach. “SFDC continues to focus on sales and customer support as social activities. Extending these processes out to customers is a natural progression. It’s less external social and more leveraging social as a critical channel for creating deeper relationships in the context of critical business activities.”

Jazayeri points out that it’s not essential that these communities are customer facing though, and customers have been using the tools for internal tasks such as an HR Help Desk or a social intranet for employees.

Vanessa Thompson, research director at IDC says this is a logical replacement for some legacy solutions and it comes at an opportune time. “Salesforce.com is not just offering communities, they are offering an alternative to existing community solutions as well as websites, social intranets and portals. Salesforce.com has also struck the market at the right time [when] the enabling technologies that help onboarding, cloud and mobile have matured to a level where they become table stakes as part of a ‘connected experience’ for a customer,” she said.

The product has been designed with Responsive Web Design principles, so it will shrink or grow to fit whatever size device you are using. In the demo they gave me, the product continued to be usable, readable and attractive even on the smallest smartphone screen.

This article has been extracted from http://techcrunch.com/, please click on this link to read the article in full 

http://techcrunch.com/2014/08/27/salesforce-community-brings-customers-and-partners-to-growing-cloud/

Montash is a multi-award winning, global technology recruitment firm. Specialising in permanent and contract positions across mid-senior appointments which cover a wide range of industry sectors and IT functions, including:

ERP, BI & Data, Information Security, IT Architecture & Strategy, Energy Technologies, Demand IT and Business Engagement, Digital and E-commerce, Infrastructure and Service Delivery, Project and Programme Delivery.

With offices based in London, Montash has completed assignments in over 30 countries and has appointed technical professionals from board level to senior and mid-management in permanent and contract roles.

comments powered by Disqus

Social Stream

Latest News

W1siziisijiwmtcvmdyvmtmvmtavmjqvmjuvodcxl3nodxr0zxjzdg9ja181njewnja3mzmuanbnil0swyjwiiwidgh1bwiilcizodb4mtawiyjdxq

How Great Leaders Cultivate Great Teams

2017-06-13 12:00:00 +0100

There's a difference between being a boss and being a leader. Leaders know how to inspire the best from their teams to achieve industry-leading results. For our latest blog, we spoke to our Managing Director, Roy Dungworth, to discover how businesses can create a culture that inspires great people to do great things together. Success in business doesn't begin and end with great leadership. Great leaders inspire their teams to want to do more and be bett...

W1siziisijiwmtcvmdyvmdgvmdgvndmvmdqvmzg5l3nodxr0zxjzdg9ja18zmdq1odc4nduuanbnil0swyjwiiwidgh1bwiilcizodb4mtawiyjdxq

How are CIOs facing today's IT challenges?

2017-06-08 10:00:00 +0100

The IT landscape is facing some big changes. New legislation, increased cyber security threats and changes in user expectations have transformed the IT landscape significantly in the last five years. But how is the industry addressing this ever-evolving environment? In our latest blog, we spoke to Director of Information and Digital Services, James Maunder, to examine the state of the IT industry today and how organisations are responding to changes tha...