Connecting to LinkedIn...

W1siziisijiwmtuvmdqvmtuvmdgvntqvmzgvnzi1l01ptlrbu0hfqkxpr19vtljftkrfukvex0lnqudfx3jlc2l6zwrfyw5kx3jlbmrlcmvklmpwzyjdlfsiccisinrodw1iiiwimtkymhgxmjuwiyjdxq

Blog

All eyes on Apple ahead of today's big product launch

9/09/2014 by

W1siziisijiwmtqvmtavmjgvmtuvmtuvntmvotiyl2zpbguixsxbinailcj0ahvtyiisijywmhg0mdbcdtawm2uixv0

Despite increased competition in the smartphone market, an Apple product announcement still draws plenty of hype, according to a local tech expert.

"People are not covering the launch of the new Samsung Galaxy as hard," said Andrew Peters, founder of Wondermint in Des Moines. "Apple has a really good hold on the media and knows how to work that to its advantage."

That includes leaks, blog posts, rumor-mongering and lavish events like the one scheduled for this morning.

The company will announce a series of new products. Many expect an iPhone 6, a new operating system and the company's first foray into the smartwatch market.

"It helps propel awareness," Peters said of the launch party, "and they are pulling out all the stops for this one."

Despite the hype machine, Apple consistently lags behind Android when it comes to market share of smartphone operating systems. According to data from digital analytics company ComScore, Android accounted for 52 percent of smartphone subscribers age 13 and older. For Apple, that number was 41 percent.

But Apple's 41 percent puts it at the top of the list when it comes to smartphone manufacturers. Samsung, which finishes second, manufactures 28 percent of smartphones.

As has become standard, today's event follows weeks of speculation fueled by a rabid fan base and bloggers.

Adam Lella, a Chicago-based industry analyst, said that is indicative of the general trend in technology releases. "When a new, exciting product comes out, there is a lot of hype around it because people want to see new features," he said. "That's just where we are in the technology industry."

Add in the rumors that Apple has been looking to enter the smartwatch market, and you have an event Lella expects to be one of the company's biggest.

But Christian Renaud, a technology industry veteran, says the most game-changing feature rumored to be part of today's announcement is a so-called "near-field communication chip."

This article has been extracted from http://www.desmoinesregister.com/, please click on this link to read the article in full http://www.desmoinesregister.com/story/tech/2014/09/09/apple-iphone-smartwatch-launch-expected/15318515/

Montash is a multi-award winning, global technology recruitment firm. Specialising in permanent and contract positions across mid-senior appointments which cover a wide range of industry sectors and IT functions, including:

ERP, BI & Data, Information Security, IT Architecture & Strategy, Energy Technologies, Demand IT and Business Engagement, Digital and E-commerce, Infrastructure and Service Delivery, Project and Programme Delivery.

With offices based in London, Montash has completed assignments in over 30 countries and has appointed technical professionals from board level to senior and mid-management in permanent and contract roles.

comments powered by Disqus

Social Stream

Latest News

W1siziisijiwmtcvmdkvmjkvmdgvmtmvmjkvmjgyl1vudgl0bgvkigrlc2lnbiaomjuplmpwzyjdlfsiccisinrodw1iiiwimzgwedewmcmixv0

Are PSLs a Blocker or an Enabler?

2017-10-02 11:00:00 +0100

The use of a Preferred Supplier List (PSL) was intended to support and strengthen relationships and performance between organisations and their third party suppliers. As the technical landscape continues to evolve at rapid rate recruitment and demand for new skills becomes more intense. Are PSLs still the solution or an obstacle to sourcing the right talent? The traditional PSL A dedicated list of partners intended to guarantee quality and availability ...

W1siziisijiwmtcvmdkvmjevmdgvndmvmduvmtmxl1vudgl0bgvkigrlc2lnbiaomjmplmpwzyjdlfsiccisinrodw1iiiwimzgwedewmcmixv0

Why do we punish the victims of hacking?

2017-09-21 09:00:00 +0100

Hacks occur every 39 seconds, with 95% of them targeting governments, retailers and the tech industry. If the hackers are caught, they'll face prison time under the Computer Misuse Act. More often than not, the businesses who are victims of those attacks expose themselves to punishment of their own. The laws that determine the duty of protection owed to businesses and their customers is both vague and broad, making them question just how much protection...