Connecting to LinkedIn...

W1siziisijiwmtuvmdqvmtuvmdgvntqvmzgvnzi1l01ptlrbu0hfqkxpr19vtljftkrfukvex0lnqudfx3jlc2l6zwrfyw5kx3jlbmrlcmvklmpwzyjdlfsiccisinrodw1iiiwimtkymhgxmjuwiyjdxq

Blog

AOL Platforms Unveils Television Ad Targeting and Analytics Technology

30/09/2014 by

W1siziisijiwmtqvmtavmjgvmtuvmtevmzivmjqvzmlszsjdlfsiccisinrodw1iiiwinjawedqwmfx1mdazzsjdxq

AOL Platforms today announced the availability of an industry-first end-to-end TV targeting and analytics technology, which provides advertisers and agencies with a deeper understanding of their TV media investments as well as a more predictable, targeted and efficient way to reach their desired customers through TV.

“Television is the next frontier of the digital revolution – programmatic, which has greatly matured past its real-time bidding roots, is spurring on this shift and offering greater intelligence about and visibility into the massive audiences that TV continues to attract”

The announcement was made at AOL’s second annual Programmatic Upfront where brands and agencies came together to discuss the power of one unified platform with data at its core, and the convergence of digital and linear TV.

Marketers can now seamlessly use their own first-party data for targeting, planning, optimization, measurement and attribution across all TV media environments: upfront, scatter market, and programmatic channels.

Through a proprietary viewership scoring metric, tRatio, the platform identifies how precisely targeted each network, daypart and program is to the marketer's customer target using a multidimensional comparison across hundreds of psychographic, purchase behavior and interest attributes, and predicts consumer responsiveness.

The linear TV platform creates sophisticated, privacy-compliant anonymized customer profiles from advertisers’ first-party data and then automatically compares those profiles to audience profiles of over 400,000 distinct TV program airings across the entire media landscape.

“Television is the next frontier of the digital revolution – programmatic, which has greatly matured past its real-time bidding roots, is spurring on this shift and offering greater intelligence about and visibility into the massive audiences that TV continues to attract,” said Dan Ackerman, Head of Programmatic TV at AOL Platforms. “Marketers are now able to unify and synthesize data, use it to more precisely target advertising against TV media, and increase the value of their TV investments.”

“AOL Platforms has been a key technology partner for IPG in driving greater value for our world-class clients as we continue towards our goal of automating 50 percent of ad spend by next year,” said Matt Seiler, Global CEO of IPG Mediabrands. “Linear TV is an integral part of that goal, and the integration of advanced TV targeting and analytics within their technology stack brings an unprecedented level of understanding in the value of media investments.”

The television targeting and analytics technology and tRatio are patented (US 8,627,359) and power the predictive, data-driven insights only AOL Platforms can provide into TV media. Further, AOL Platforms’ commitment to open architecture allows for data portability, or the ability for marketers to export data on recommended TV media buys to other existing TV buying platforms.

The linear television solution will be integrated into ONE by AOL, the first platform that empowers brands and agencies with a holistic view of the consumer’s journey through the marketing funnel, and makes that insight actionable, in real-time.

This article has been extracted from http://www.businesswire.com/, please click on this link to read the article in full http://www.businesswire.com/news/home/20140929006311/en/AOL-Platforms-Unveils-Television-Ad-Targeting-Analytics#.VCquuPldUfY

Montash is a multi-award winning, global technology recruitment firm. Specialising in permanent and contract positions across mid-senior appointments which cover a wide range of industry sectors and IT functions, including:

ERP, BI & Data, Information Security, IT Architecture & Strategy, Energy Technologies, Demand IT and Business Engagement, Digital and E-commerce, Infrastructure and Service Delivery, Project and Programme Delivery.

With offices based in London, Montash has completed assignments in over 30 countries and has appointed technical professionals from board level to senior and mid-management in permanent and contract roles.

comments powered by Disqus

Social Stream

Latest News

W1siziisijiwmtcvmdqvmjqvmtqvmzqvmzuvnjg3l3nodxr0zxjzdg9ja182mdq2otc5nziuanbnil0swyjwiiwidgh1bwiilcizodb4mtawiyjdxq

What Does A Snap Election Mean For Recruitment?

2017-04-25 08:00:00 +0100

On Tuesday 18th April, Prime Minister Theresa May called a snap general election for 8th June, taking the nation by surprise. Rather than waiting until 2020, voters will now be casting their ballots in a matter of weeks. The hope for the government is that a Tory victory give the prime minister a strong mandate in parliament as Brexit negotiations begin. This sudden decision has been embraced by many in the recruitment industry due to the anticipated st...

W1siziisijiwmtcvmdqvmtkvmtuvndivntgvnjcyl3nodxr0zxjzdg9ja18xmja3mdi1ndcuanbnil0swyjwiiwidgh1bwiilcizodb4mtawiyjdxq

Evolve or Die: The Importance of Being Agile

2017-04-19 18:00:00 +0100

In the high-speed world of IT, agility is essential if you want to stay on top. Over the last 20 years, Montash Managing Director Roy Dungworth has experienced many changes in the industry. But two things never change - the need for business agility and the importance of people. Roy shares his insights after two decades in the industry. The pace of the IT industry increases every year. The way people buy or consume information today is having an enormou...