Connecting to LinkedIn...

W1siziisijiwmtuvmdqvmtuvmdgvntqvmzgvnzi1l01ptlrbu0hfqkxpr19vtljftkrfukvex0lnqudfx3jlc2l6zwrfyw5kx3jlbmrlcmvklmpwzyjdlfsiccisinrodw1iiiwimtkymhgxmjuwiyjdxq

Blog

Big Data Helps Mobile Gaming Companies

29/09/2014 by

W1siziisijiwmtqvmtavmjgvmtuvmtevntavmze5l2zpbguixsxbinailcj0ahvtyiisijywmhg0mdbcdtawm2uixv0

When video games were limited to hardware applications, it could take several years before gamers would see an update. It was simple economics. Developing a new game, getting it hard-coded onto a cartridge, and shipping those cartridges to stores across the world took time. And thus, when Mario Kart on the SNES was replaced by Mario Kart 64 on the Nintendo 64, it represented a huge event.

Of course, online gaming has made this mode hopelessly outdated and out of place. Now, games can be updated in real time, across platforms, with little downtime between updates. Mobile and social games, which thanks to mobile processor developments are becoming increasingly more powerful, can be updated constantly – not only to add new features and improve upon graphics, but to provide a more tailored, more customized user experience for players. And this user experience can be truly tailored around each individual, thanks to data tracking and analysis.

How Do Video Games and Data Connect?

Big data helps gaming companies like Zynga update their games, decide which features should be maintained and which should be improved, and deliver personalized user experiences. If today's mobile  processor technology enables console-like graphics on tablets and smartphones, it must also be recognized that today's cloud-based video games – no longer confined to hardware but existing as a digital entity on a server – enable real-time development and unparalleled personalization. Gamers no longer have to wait three years between updates; on the contrary, updates unto themselves no longer even have to be announced or launched. Games can simply be in a continuous state of flux, always improving.

So what does big data enable, exactly? In plain terms, it lets video game companies like Zynga tailor games based on facts rather than hunches. It also enables video game companies to take a reactive stance, to be flexible. Yes, in a perfect world, a company would always maintain a proactive stance when it comes to product development, but the reality of the situation demands that in some cases, a product must be launched and then refined later. For video games, big data enables just that. Why draw a line in the sand with a staid product, after all, when it can be improved upon after the fact based on user feedback and data? With big data, engineers can look at the numbers and make adjustments.

This article has been extracted from http://smartdatacollective.com/, please click on this link to read the article in full http://smartdatacollective.com/jessoaks11/243546/big-data-helps-mobile-gaming-companies

Montash is a multi-award winning, global technology recruitment firm. Specialising in permanent and contract positions across mid-senior appointments which cover a wide range of industry sectors and IT functions, including:

ERP, BI & Data, Information Security, IT Architecture & Strategy, Energy Technologies, Demand IT and Business Engagement, Digital and E-commerce, Infrastructure and Service Delivery, Project and Programme Delivery.

With offices based in London, Montash has completed assignments in over 30 countries and has appointed technical professionals from board level to senior and mid-management in permanent and contract roles.

comments powered by Disqus

Social Stream

Latest News

W1siziisijiwmtcvmdkvmtgvmtavmtivndyvodeyl1dvbwvuigluihrly2ggkdiplmpwzyjdlfsiccisinrodw1iiiwimzgwedewmcmixv0

Tech is for girls... and always has been!

2017-09-18 10:00:00 +0100

Today, it's hard to deny that the IT and tech industry is a male-dominated field. Women earn only 28%[1] of computer science degrees, while the quit rate for women in the high tech industry is 41%[2], twice as high as it is for men. These two statistics would suggest that perhaps women aren't just discouraged from entering the tech field, but may find it a challenging environment to work in both in terms of treatment and pay. Facebook chief operating of...

W1siziisijiwmtcvmdkvmdgvmtevmtuvmzqvmtgwl0hpcmluzybnaxn0ywtlcy5qcgcixsxbinailcj0ahvtyiisijm4mhgxmdajil1d

Common Hiring Mistakes for SAP Consultants

2017-09-08 12:00:00 +0100

Choosing the wrong consultant can lead a project down a ruinous path. Deadlines get missed, quality of work decreases and money is wasted. When you're putting together a new SAP project, getting the right talent is paramount. We discussed hiring mistakes with our Senior Business Manager, Adam Blaney and asked him the question of how to minimise risk in hiring SAP Consultants. “Hiring any form of technology based consultant is difficult. The hardest part...