Connecting to LinkedIn...

W1siziisijiwmtuvmdqvmtuvmdgvntqvmzgvnzi1l01ptlrbu0hfqkxpr19vtljftkrfukvex0lnqudfx3jlc2l6zwrfyw5kx3jlbmrlcmvklmpwzyjdlfsiccisinrodw1iiiwimtkymhgxmjuwiyjdxq

Blog

Big Data Helps Mobile Gaming Companies

29/09/2014 by

W1siziisijiwmtqvmtavmjgvmtuvmtevntavmze5l2zpbguixsxbinailcj0ahvtyiisijywmhg0mdbcdtawm2uixv0

When video games were limited to hardware applications, it could take several years before gamers would see an update. It was simple economics. Developing a new game, getting it hard-coded onto a cartridge, and shipping those cartridges to stores across the world took time. And thus, when Mario Kart on the SNES was replaced by Mario Kart 64 on the Nintendo 64, it represented a huge event.

Of course, online gaming has made this mode hopelessly outdated and out of place. Now, games can be updated in real time, across platforms, with little downtime between updates. Mobile and social games, which thanks to mobile processor developments are becoming increasingly more powerful, can be updated constantly – not only to add new features and improve upon graphics, but to provide a more tailored, more customized user experience for players. And this user experience can be truly tailored around each individual, thanks to data tracking and analysis.

How Do Video Games and Data Connect?

Big data helps gaming companies like Zynga update their games, decide which features should be maintained and which should be improved, and deliver personalized user experiences. If today's mobile  processor technology enables console-like graphics on tablets and smartphones, it must also be recognized that today's cloud-based video games – no longer confined to hardware but existing as a digital entity on a server – enable real-time development and unparalleled personalization. Gamers no longer have to wait three years between updates; on the contrary, updates unto themselves no longer even have to be announced or launched. Games can simply be in a continuous state of flux, always improving.

So what does big data enable, exactly? In plain terms, it lets video game companies like Zynga tailor games based on facts rather than hunches. It also enables video game companies to take a reactive stance, to be flexible. Yes, in a perfect world, a company would always maintain a proactive stance when it comes to product development, but the reality of the situation demands that in some cases, a product must be launched and then refined later. For video games, big data enables just that. Why draw a line in the sand with a staid product, after all, when it can be improved upon after the fact based on user feedback and data? With big data, engineers can look at the numbers and make adjustments.

This article has been extracted from http://smartdatacollective.com/, please click on this link to read the article in full http://smartdatacollective.com/jessoaks11/243546/big-data-helps-mobile-gaming-companies

Montash is a multi-award winning, global technology recruitment firm. Specialising in permanent and contract positions across mid-senior appointments which cover a wide range of industry sectors and IT functions, including:

ERP, BI & Data, Information Security, IT Architecture & Strategy, Energy Technologies, Demand IT and Business Engagement, Digital and E-commerce, Infrastructure and Service Delivery, Project and Programme Delivery.

With offices based in London, Montash has completed assignments in over 30 countries and has appointed technical professionals from board level to senior and mid-management in permanent and contract roles.

comments powered by Disqus

Social Stream

Latest News

W1siziisijiwmtcvmdcvmtgvmdgvndcvmduvntu5l2jpz3n0b2nrluv4b3rpyy1qyxjhzglzzs1ucmf2zwwtvg91cmktmtc2mju4ndm3lmpwzyjdlfsiccisinrodw1iiiwimzgwedewmcmixv0

Getting Ready to Switch Off

2017-07-17 09:00:00 +0100

According to research by online travel company Expedia, just 53% of workers come back feeling rested after they’ve been on holiday. When you bring work-related stress on holiday with you, you’re never going to be able to truly switch off. So if you've got a summer holiday coming up, what should you do to switch off and unwind? Before you leave... Plan ahead As soon as you know when your last day of work is, make a plan. You don't want to get to that fin...

W1siziisijiwmtcvmdyvmzavmtyvmtgvmjavmtg5l3nodxr0zxjzdg9ja182njkxody3mdkuanbnil0swyjwiiwidgh1bwiilcizodb4mtawiyjdxq

In Her Shoes... SAP Contracting

2017-07-03 09:00:00 +0100

In IT, being a freelancer is very common; due to the nature of project work or other life commitments. SAP is an area in which a quality freelancer can really thrive. We sat down with one of our SAP freelancers, who has 20 years' experience, to find out more about SAP and working under a contract employment model. "After getting a degree in computing, I started my career as a training assistant, but I've always liked to fix things. I used to fix my own ...