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DataFox Offers Predictive Intelligence-As-A-Service, Enabling Better Investment Decisions

10/09/2014 by


Launching today at TechCrunch Disrupt San Francisco 2014, is a company called DataFox, which offers a deal intelligence platform that makes access to “big data” available to any corporate analyst or individual in real-time, allowing them to make better investment decisions. The company has been testing its subscription-based platform for over a year with over 2,000 trial users, and is today launching into public beta.

The company was founded in September 2013 by Stanford alumni, Bastiaan Janmaat (CEO), Ben Trombley (CTO), Mike Dorsey (CPO) and Alden Timme (Architect) – a team whose background includes experience in Goldman Sachs’ early-stage investing group, computer science and statistics.

Today, firms like Goldman can afford to hire analysts who manually collect information from a variety of sources, enter that information into spreadsheets or simple databases, then keep that info up-to-date as time goes on. But that’s a lot of manual effort, and not something smaller businesses – and certainly not individuals – could easily reproduce.

DataFox, meanwhile, is building what it calls “an analytics product for the masses.” As supporters of the JOBS Act and other initiatives that will allow “Main Street” to begin to invest in private companies, the team believes that further down the road, the 170 million Americans who have stocks in their financial portfolios will also be investing in these private companies and will need tools that help them make better decisions related to those efforts

But in the meantime, Dorsey tells us, DataFox is focusing on professional investors, publishers, VC firms and others involved in private equity. Its publisher customers include VentureBeat, The Wall St. Journal, Strictly VC and The Information, and comprise around 5 to 10 percent of its overall customer base. Investors and VCs account for another 45 percent. Those using the platform today include Accel Partners, Bloomberg Beta, Intuit, and Google Ventures – the latter which is both a customer and an investor.

The company faces competition from the 800-pound gorillas in the space, including Bloomberg, Thomson Reuters, Factset and Dun & Bradstreet, for example. These firms often use off-shore analysts manually digitizing information through unintuitive interfaces. DataFox instead will collect information in real-time, regardless of operating system or location. But the product can also be used alongside these solutions – or, customers even integrate the data from other sources like these, and DataFox’s own data via its API.

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