Connecting to LinkedIn...



e-DigitalResearch Increase Real-Time Big Data Capabilities

12/09/2014 by


Voice of the Customer specialist eDigitalResearch have the latest in market research and big data technology by increasing their real-time data fusion capabilities.

For several years, eDigitalResearch have been integrating survey responses with a range of big data sources - from loyalty card data to purchase history - in an effort to provide clients with a true understanding of how their brand is performing and where they could improve.

Survey responses are fused automatically in real-time with big data sources uploaded securely to eDigitalResearch's FeedManager tool. It means that brands are now able to understand in real-time how their customer experience is affecting company performance and the immediate impact that changes to the business are having on key company metrics.

Big data and key commercial data can even be integrated into eDigitalResearch's customisable dashboards so that key staff around the business are able to quickly digest how a change in customer experience will alter company performance.

Coupled alongside big data sources, eDigitalResearch are also able to capture the Voice of the Social Customer by incorporating social media analytics into their real-time dashboards and reporting outputs. It means that like never before, managers and executives are able to monitor everything from customer spend to satisfaction and social sentiment in one place and at any one time.

Derek Eccleston, Commercial Director at eDigitalResearch, comments, "Listening to customers is so important if brand's want to improve. However, it often takes more than just listening. It's about utilising what your customers are saying and blending that feedback with what you already know about them to better understand how you can improve and better your customer experience.

"Consumers are becoming increasing more demanding with many wanting to get involved in the direction of their favourite brands, sending ideas and suggestions for improvements. But with this growing feedback culture, it can sometimes be difficult to know where to begin. Big data integration provides a deeper commercial understanding to help allocate budget and resource to the right places to please the right people."

This article has been extracted from, please click on this link to read the article in full

Montash is a multi-award winning, global technology recruitment firm. Specialising in permanent and contract positions across mid-senior appointments which cover a wide range of industry sectors and IT functions, including:

ERP, BI & Data, Information Security, IT Architecture & Strategy, Energy Technologies, Demand IT and Business Engagement, Digital and E-commerce, Infrastructure and Service Delivery, Project and Programme Delivery.

With offices based in London, Montash has completed assignments in over 30 countries and has appointed technical professionals from board level to senior and mid-management in permanent and contract roles.

comments powered by Disqus

Social Stream

Latest News


Dear 18-year-old me: It’s a woman’s world too

2017-03-08 09:00:00 +0000

With International Women’s Day being all about celebrating the cultural, economic, political and social achievements of women, it highlights the issue of women in technology, which remains a contentious one. Recent research from WISE, which campaigns for gender balance in science, technology and engineering, found that women only make up just 17 per cent of all IT professionals in the UK. Montash Recruitment Consultant Sadiye Booker has shared her exper...


UK threatened by serious cyber attacks every ...

2017-02-15 16:00:00 +0000

The security of the UK has been threatened by 188 serious cyber attacks in the last three months, a government security chief has said. National Cyber Security Centre (NCSC) Chief Executive Ciaran Martin told The Sunday Times that national security was put at risk by many of these attacks. Martin was speaking ahead of the official opening of the NCSC, which has been set up to protect critical services in the UK from such attacks and improve underlying i...