Connecting to LinkedIn...

W1siziisijiwmtuvmdqvmtuvmdgvntqvmzgvnzi1l01ptlrbu0hfqkxpr19vtljftkrfukvex0lnqudfx3jlc2l6zwrfyw5kx3jlbmrlcmvklmpwzyjdlfsiccisinrodw1iiiwimtkymhgxmjuwiyjdxq

Blog

Facebook upgrades analytics tools for app developers

17/09/2014 by

W1siziisijiwmtqvmtavmjgvmtuvmtqvmdgvnzi3l2zpbguixsxbinailcj0ahvtyiisijywmhg0mdbcdtawm2uixv0

Facebook has packed in a new set of gizmos into its analytics toolbox, App Insights.

Developers will now be able to organize and pinpoint demographics within their user bases to track trends such as revenue or time spent in the app.

From there, app developers will also be able to A/B test various tactics, either to try out new ideas or respond to the data received from the predetermined metrics.

Facebook platform engineer Ravi Grover wrote in a blog post on Tuesday that these upgrades are designed to help developers better measure the performance and retention of their apps among the people who use them.

With label cohorts you can test different tactics with two different groups and then measure which performs best. For example, you can provide 10 percent of people with a free item within your app, and then measure whether that group spends more than people who didn't get the free item. This is just one of the many strategies this new insight can unlock - it gives you the flexibility to define your own cohorts, which makes App Insights more powerful in building your apps and measuring growth.
Facebook is also introducing App Event retention charts, designed to reflect actions people take during any number of days after installing the app — or at least up to 14 weeks after the install date.

Grover explained this data can help developers determine to make changes to the app, run ads, etc. based on more knowledge about engagement.

The new tools are now available for both apps on Facebook and native mobile apps.

The Menlo Park, Calif.-based company has already been busy this week rolling out new products and initiatives aimed toward developers and engineers.

Amid its @Pulse summit in San Francisco on Monday, the world's largest social network emphasized its open source interests once again with the debut of "mcrouter," a memcached protocol being unleashed under an open source BSD license.

Targeting engineers who build or maintain systems designed for scale, Facebook asserted the code will "help many sites scale more easily by leveraging Facebook’s knowledge about large-scale systems in an easy-to-understand and easy-to-deploy package."

Facebook itself uses mcrouter for managing all traffic to, from, and between thousands of cache servers across dozens of clusters distributed in Facebook datacenters around the world.

This article has been extracted from http://www.zdnet.com/, please click on this link to read the article in full  http://www.zdnet.com/facebook-upgrades-analytics-tools-for-app-developers-7000033742/

Montash is a multi-award winning, global technology recruitment firm. Specialising in permanent and contract positions across mid-senior appointments which cover a wide range of industry sectors and IT functions, including:

ERP, BI & Data, Information Security, IT Architecture & Strategy, Energy Technologies, Demand IT and Business Engagement, Digital and E-commerce, Infrastructure and Service Delivery, Project and Programme Delivery.

With offices based in London, Montash has completed assignments in over 30 countries and has appointed technical professionals from board level to senior and mid-management in permanent and contract roles.

comments powered by Disqus

Social Stream

Latest News

W1siziisijiwmtcvmdyvmtkvmtavndkvmtavntuvc2h1dhrlcnn0b2nrxzqymzk2mjg2ni5qcgcixsxbinailcj0ahvtyiisijm4mhgxmdajil1d

Long Term Transition, Not Long Term Tradition...

2017-06-20 09:00:00 +0100

It seems odd that while 88% of businesses are undergoing some kind of digital transformation[1], only 25%[2] of them have a clear understanding of their digital transformation journey. So what's driving so many businesses to pursue digital with such recklessness? Broadly speaking, the reason is simply the unprecedented rate of change in digital solutions and services. As we ride the digital tidal wave, consumers and employees change their expectations, ...

W1siziisijiwmtcvmdyvmtmvmtavmjqvmjuvodcxl3nodxr0zxjzdg9ja181njewnja3mzmuanbnil0swyjwiiwidgh1bwiilcizodb4mtawiyjdxq

How Great Leaders Cultivate Great Teams

2017-06-13 12:00:00 +0100

There's a difference between being a boss and being a leader. Leaders know how to inspire the best from their teams to achieve industry-leading results. For our latest blog, we spoke to our Managing Director, Roy Dungworth, to discover how businesses can create a culture that inspires great people to do great things together. Success in business doesn't begin and end with great leadership. Great leaders inspire their teams to want to do more and be bett...