Intermap Technologies, a leading provider of location-based solutions, today announced the commercial availability of AdPro v3.2. AdPro v3.2 provides media planners, buyers and owners with an easy way to turn Big Data into smarter advertising decisions. With AdPro v3.2, users can analyze market-level campaigns using Traffic Audit Bureau (TAB) ratings for reach, frequency and impressions to quickly pinpoint the perfect audience. AdPro v3.2 allows users to evaluate and select the best locations for their out-of-home campaigns by offering integrated access to standardized TAB ratings.
The TAB out-of-home ratings are standardized, quantitative and reliable - providing exhaustive demographic information across the entire United States. TAB ratings have been unanimously voted the official currency for out-of-home measurement in the country. Intermap has worked closely with TAB to develop this latest release. AdPro v3.2 now provides coverage across:
- 205 Designated Market Areas (DMA)
- 950 Core Based Statistical Areas (CBSA)
- 287,000 Posters/Junior Posters and Bulletins
- 50,000 Transit Shelters, Phone Kiosks, Urban and Digital Urban Panels
"The functionality of AdPro v3.2 worked very well for planning a large campaign. We loaded over 600 proposed locations and AdPro helped us select the best combination of 230 locations for our client," said Tony Stoering, Heed Media Principal. "We especially value the ability to export our location-based answers to spreadsheets. We also like the ability to click into AdPro's street view right away. Overall, AdPro has provided tremendous value to Heed Media by saving time in our planning process and streamlining revisions. Because of AdPro, our team is quicker to respond to our clients and we are moving to contracts faster."
"I've been in this industry 20 years and AdPro v3.2 is impressive," said Brent Baer, AdPro Worldwide Sales Manager. "The combination of TAB out-of-home ratings with Intermap's proprietary elevation data and geospatial analytics make AdPro v3.2 a superior product. I'm thrilled to present this release to clients and the industry. I anticipate consensus that AdPro v3.2 greatly simplifies the campaign planning process for out-of-home media."
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