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Microsoft rebrands Bing apps to MSN with iOS and Android versions due soon

8/09/2014 by


MSN is back. Microsoft is revamping its MSN brand with the introduction of several Bing-powered apps and a new homepage. Existing Bing apps like News, Sports, Travel, Weather, and Finance will all be rebranded to MSN soon, and the software maker is planning to release each app for iOS and Android. It’s just the latest move in Microsoft’s "mobile-first, cloud-first" vision, where a number of cloud-powered services and apps are available cross-platform.

It’s also a surprising move. Microsoft had largely abandoned its MSN brand in favor of Windows Live and Bing over the past several years, but now the company seems to be focused on MSN once more. A new homepage, which enters preview mode today, highlights a number of services from the software maker and popular social networks like Facebook and Twitter. Settings and information from Microsoft’s Bing apps, which are currently available on Windows 8 and Windows Phone, will be synced across, the new cross-platform MSN apps, and Microsoft’s Cortana digital assistant.

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