Connecting to LinkedIn...



Oracle reveals Australian vision for Oracle Marketing Cloud

4/09/2014 by


Oracle Marketing Cloud is the resulting combination of Oracle Social Cloud and the acquired Eloqua, BlueKai, Compendium, and Responsys marketing technologies, the latter three of which were acquired in just the past 12 months.

The cloud-based marketing solution is pitched as delivering capabilities for enterprise marketers that need a simple way to unify customer data, engage their audiences and deliver high-performing marketing programs.

General manager of Oracle Marketing Cloud, Kevin Akeroyd announced the vendor’s vision and strategy at events in Sydney and Melbourne this week.

The strategy is based on what Oracle sees as the three key requirements for today’s modern marketer:

  1. Marketing simplicity: legacy technologies, data and systems have made it difficult for marketers to centralise, manage and orchestrate individualised customer experiences. Marketers need to maximise marketing resources and grow top-line revenue by providing a simple, unified view of customer data, which can be used to both understand what behaviours, attributes and preferences drive revenue, loyalty and advocacy, as well as efficiently orchestrate and automate marketing programs.
  2. Customer centricity: marketers are moving beyond individual transactions to achieve deeper, lasting relationships by developing a single customer profile across channels, engaging customers more intelligently, and creating customers who are advocates for a company or brand.
  3. Enterprise ready: Oracle says marketers need a technology platform that unifies their resources, but that the IT department trusts.

Akeroyd says that increasing marketing complexity and a growing divide between marketing and IT often prevent marketers from finding and developing their ideal customers.

“To help marketers overcome these complex challenges, Oracle has combined the power and reach of Oracle BlueKai, Oracle Content Marketing, Oracle Eloqua, and Oracle Responsys with Oracle Social Cloud in the Oracle Marketing Cloud. An integrated and enterprise-ready cloud platform, the Oracle Marketing Cloud helps marketers quickly and easily optimise the customer experience and execute marketing programs that have a measurable impact on revenue.

“We are dedicated to making the Oracle Marketing Cloud the worldwide solution-of-choice for today’s modern marketers, and building on the strong reputation Oracle already has in Australia we will continue to develop trusted partnerships with Australian marketers, to enable and support their ongoing successful customer relationships.”

As mentioned, this week’s launch of Oracle Marketing Cloud is the culmination of a big year of acquisitions, which have comprised technology company’s without the same name-recognition level that Oracle enjoys in IT circles. The hurdle that CMO buyers face in winning over their CIO counterparts should be eased by Oracle’s overarching branding.

This article has been extracted from, please click on this link to read the article in full

Montash is a multi-award winning, global technology recruitment firm. Specialising in permanent and contract positions across mid-senior appointments which cover a wide range of industry sectors and IT functions, including:

ERP, BI & Data, Information Security, IT Architecture & Strategy, Energy Technologies, Demand IT and Business Engagement, Digital and E-commerce, Infrastructure and Service Delivery, Project and Programme Delivery.

With offices based in London, Montash has completed assignments in over 30 countries and has appointed technical professionals from board level to senior and mid-management in permanent and contract roles.

comments powered by Disqus

Social Stream

Latest News


What Does A Snap Election Mean For Recruitment?

2017-04-25 08:00:00 +0100

On Tuesday 18th April, Prime Minister Theresa May called a snap general election for 8th June, taking the nation by surprise. Rather than waiting until 2020, voters will now be casting their ballots in a matter of weeks. The hope for the government is that a Tory victory give the prime minister a strong mandate in parliament as Brexit negotiations begin. This sudden decision has been embraced by many in the recruitment industry due to the anticipated st...


Evolve or Die: The Importance of Being Agile

2017-04-19 18:00:00 +0100

In the high-speed world of IT, agility is essential if you want to stay on top. Over the last 20 years, Montash Managing Director Roy Dungworth has experienced many changes in the industry. But two things never change - the need for business agility and the importance of people. Roy shares his insights after two decades in the industry. The pace of the IT industry increases every year. The way people buy or consume information today is having an enormou...