Connecting to LinkedIn...



Oracle reveals Australian vision for Oracle Marketing Cloud

4/09/2014 by


Oracle Marketing Cloud is the resulting combination of Oracle Social Cloud and the acquired Eloqua, BlueKai, Compendium, and Responsys marketing technologies, the latter three of which were acquired in just the past 12 months.

The cloud-based marketing solution is pitched as delivering capabilities for enterprise marketers that need a simple way to unify customer data, engage their audiences and deliver high-performing marketing programs.

General manager of Oracle Marketing Cloud, Kevin Akeroyd announced the vendor’s vision and strategy at events in Sydney and Melbourne this week.

The strategy is based on what Oracle sees as the three key requirements for today’s modern marketer:

  1. Marketing simplicity: legacy technologies, data and systems have made it difficult for marketers to centralise, manage and orchestrate individualised customer experiences. Marketers need to maximise marketing resources and grow top-line revenue by providing a simple, unified view of customer data, which can be used to both understand what behaviours, attributes and preferences drive revenue, loyalty and advocacy, as well as efficiently orchestrate and automate marketing programs.
  2. Customer centricity: marketers are moving beyond individual transactions to achieve deeper, lasting relationships by developing a single customer profile across channels, engaging customers more intelligently, and creating customers who are advocates for a company or brand.
  3. Enterprise ready: Oracle says marketers need a technology platform that unifies their resources, but that the IT department trusts.

Akeroyd says that increasing marketing complexity and a growing divide between marketing and IT often prevent marketers from finding and developing their ideal customers.

“To help marketers overcome these complex challenges, Oracle has combined the power and reach of Oracle BlueKai, Oracle Content Marketing, Oracle Eloqua, and Oracle Responsys with Oracle Social Cloud in the Oracle Marketing Cloud. An integrated and enterprise-ready cloud platform, the Oracle Marketing Cloud helps marketers quickly and easily optimise the customer experience and execute marketing programs that have a measurable impact on revenue.

“We are dedicated to making the Oracle Marketing Cloud the worldwide solution-of-choice for today’s modern marketers, and building on the strong reputation Oracle already has in Australia we will continue to develop trusted partnerships with Australian marketers, to enable and support their ongoing successful customer relationships.”

As mentioned, this week’s launch of Oracle Marketing Cloud is the culmination of a big year of acquisitions, which have comprised technology company’s without the same name-recognition level that Oracle enjoys in IT circles. The hurdle that CMO buyers face in winning over their CIO counterparts should be eased by Oracle’s overarching branding.

This article has been extracted from, please click on this link to read the article in full

Montash is a multi-award winning, global technology recruitment firm. Specialising in permanent and contract positions across mid-senior appointments which cover a wide range of industry sectors and IT functions, including:

ERP, BI & Data, Information Security, IT Architecture & Strategy, Energy Technologies, Demand IT and Business Engagement, Digital and E-commerce, Infrastructure and Service Delivery, Project and Programme Delivery.

With offices based in London, Montash has completed assignments in over 30 countries and has appointed technical professionals from board level to senior and mid-management in permanent and contract roles.

comments powered by Disqus

Social Stream

Latest News


Annual growth rate for BI market set at 8.4%

2016-12-02 10:00:00 +0000

A new report has suggested that the compound average growth rate (CAGR) for the business intelligence (BI) market between 2016 and 2021 is likely to be around 8.4 per cent. The latest publication, named Global Business Intelligence Market by Mobile BI, Cloud BI, and Other Applications: Global Industry Perspective, Comprehensive Analysis and Forecast, 2015-2021, said that 2015 saw the global BI sector valued at $16.33 billion. By 2021, this is expected t...


Crisis in oil and gas industry nears turning ...

2016-11-30 10:00:00 +0000

A new report has suggested that the current crisis being experienced by the gas and oil industry is nearing a turning point. As part of the 25th Oil and Gas Survey, it was found that although two-thirds of firms had cut employment levels in 2015, the speed at which these cuts are occurring has slowed. In addition, other methods of saving have been utilised to drive operational costs down. Amongst the firms questioned, it was found that 67 per cent of bu...