Connecting to LinkedIn...

W1siziisijiwmtuvmdqvmtuvmdgvntqvmzgvnzi1l01ptlrbu0hfqkxpr19vtljftkrfukvex0lnqudfx3jlc2l6zwrfyw5kx3jlbmrlcmvklmpwzyjdlfsiccisinrodw1iiiwimtkymhgxmjuwiyjdxq

Blog

Salesforce and Omnicom Ink Marketing Cloud, CRM Deal

23/09/2014 by

W1siziisijiwmtqvmtavmjgvmtuvmtmvmtgvmzu2l2zpbguixsxbinailcj0ahvtyiisijywmhg0mdbcdtawm2uixv0

Salesforce and Omnicom announced a partnership on Tuesday that will give the holding company's agencies and their clients access to Salesforce's full product offering.

The deal underscores how agencies are turning to marketing technology to centralize customer data. It also demonstrates Salesforce's attempts to expand its client base.

"Five years ago, I don't think Omnicom would have done something like this," said Michael Lazerow, chief strategy officer of Salesforce Marketing Cloud, in an interview. "They would have left it to a large system integrator to do [customer-relationship management]."

Annalect, Omnicom's data, technology and analytics arm, will manage the new offering, which involves all Salesforce products, including its marketing cloud offerings, CRM, customer service and app development. The partnership is not exclusive, but gives Salesforce a foothold with Omnicom. Other terms of the deal were not disclosed.

Mr. Lazerow said Salesforce's software will allow Annalect clients to better tailor their messaging. For example, different ads can be targeted to customers vs. prospects, and customer service teams will know a person's history when responding on social media.

The aim is to collect customer data and share it across all departments in order to improve the full customer experience. "It's really more about connecting the dots, than replacing any specific thing they're doing," Mr. Lazerow said.

This article has been extracted from http://adage.com/, please click on this link to read the article in full http://adage.com/article/digital/salesforce-omnicom-ink-marketing-cloud-crm-deal/295093/

Montash is a multi-award winning, global technology recruitment firm. Specialising in permanent and contract positions across mid-senior appointments which cover a wide range of industry sectors and IT functions, including:

ERP, BI & Data, Information Security, IT Architecture & Strategy, Energy Technologies, Demand IT and Business Engagement, Digital and E-commerce, Infrastructure and Service Delivery, Project and Programme Delivery.

With offices based in London, Montash has completed assignments in over 30 countries and has appointed technical professionals from board level to senior and mid-management in permanent and contract roles.

comments powered by Disqus

Social Stream

Latest News

W1siziisijiwmtcvmdkvmjkvmdgvmtmvmjkvmjgyl1vudgl0bgvkigrlc2lnbiaomjuplmpwzyjdlfsiccisinrodw1iiiwimzgwedewmcmixv0

Are PSLs a Blocker or an Enabler?

2017-10-02 11:00:00 +0100

The use of a Preferred Supplier List (PSL) was intended to support and strengthen relationships and performance between organisations and their third party suppliers. As the technical landscape continues to evolve at rapid rate recruitment and demand for new skills becomes more intense. Are PSLs still the solution or an obstacle to sourcing the right talent? The traditional PSL A dedicated list of partners intended to guarantee quality and availability ...

W1siziisijiwmtcvmdkvmjevmdgvndmvmduvmtmxl1vudgl0bgvkigrlc2lnbiaomjmplmpwzyjdlfsiccisinrodw1iiiwimzgwedewmcmixv0

Why do we punish the victims of hacking?

2017-09-21 09:00:00 +0100

Hacks occur every 39 seconds, with 95% of them targeting governments, retailers and the tech industry. If the hackers are caught, they'll face prison time under the Computer Misuse Act. More often than not, the businesses who are victims of those attacks expose themselves to punishment of their own. The laws that determine the duty of protection owed to businesses and their customers is both vague and broad, making them question just how much protection...