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Salesforce starts $100M venture fund for ‘Internet of Customers’ technology

10/09/2014 by

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Cloud computing giant Salesforce has set aside $100 million to invest in start-ups building technology for mobile devices.

Salesforce Ventures, the company’s investment arm, on Monday announced it had created the new fund to support companies that use Salesforce’s application development platform, Salesforce1.

This is part of Salesforce’s effort to create the “Internet of Customers,” a term chief executive Marc Benioff has used to describe his vision for the future: when businesses can reach their customers on any mobile device, anywhere. Benioff compared the “Internet of Customers” to the “Internet of Things” — a connected network of objects and mobile devices.

In its first round of investments, the Salesforce1 Fund has backed a handful of start-ups including DocuSign, which builds software to process electronic signatures, and InsideSales.com, which sells business analytics services. Salesforce Ventures has previously invested in DocuSign, as well as DropBox, Evernote and Box, among others.

This article has been extracted from http://www.washingtonpost.com/, please click on this link to read the article in full http://www.washingtonpost.com/business/on-it/salesforce-starts-100-m-venture-fund-for-internet-of-customers-technology/2014/09/09/9c0bd59e-3839-11e4-9c9f-ebb47272e40e_story.html

Montash is a multi-award winning, global technology recruitment firm. Specialising in permanent and contract positions across mid-senior appointments which cover a wide range of industry sectors and IT functions, including:

ERP, BI & Data, Information Security, IT Architecture & Strategy, Energy Technologies, Demand IT and Business Engagement, Digital and E-commerce, Infrastructure and Service Delivery, Project and Programme Delivery.

With offices based in London, Montash has completed assignments in over 30 countries and has appointed technical professionals from board level to senior and mid-management in permanent and contract roles.

 

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