Wipro, India's third largest IT firm, has partnered with software major Adobe for creating integrated marketing, commerce, analytics and customer experience solutions.
Wipro has entered into a premier partnership with Adobe and is the first Indian global IT services company to attain this level of partnership, it said in a statement.
The solutions created will help businesses to better understand and win customers, increase share of wallet and differentiate through targeted, relevant and consistent conversations across multiple devices and channels, it added.
"This partnership will help us jointly deliver next generation digital marketing solutions and enhance Wipro's leadership in helping enterprises build rich customer experiences, enable customer insights and bring products and services to the market faster," Wipro chief executive and member of board T K Kurien said.
Besides, Wipro has also launched a Centre of Excellence (CoE) for Oracle engineered solutions in Bangalore.
This CoE is aimed at delivering future ready systems through application modernisation and data centre consolidation programmes for customers, especially in financial services, telecom, retail, utilities, manufacturing among others, it said.
The Wipro CoE for Oracle solutions has developed an integrated solution framework to optimise, migrate and deploy Oracle's engineered systems including Oracle Exadata Database Machine and Oracle Exalogic Elastic Cloud.
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