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Informatica wants use Amazon-style ratings to create ‘fertile’ big data lakes

1/10/2014 by


Enterprises are increasingly being faced with a complex technology environment that requires the efficient integration of applications both on-premise anddata in the cloud, as well being faced with the choice between ‘sturdy’ relational databases and more scalable big data technologies, such as NoSQL and Hadoop.

Whilst the IT department is grappling with the challenge of piecing all of these systems and technologies together, both inside and outside the firewall, business users are becoming frustrated with the lack of useful information being made available to them – despite being constantly told that data is the new currency.

This is the picture painted by Informatica’s Director of Technology Operations for EMEA, Greg Hanson, who this week outlined the company’s plans to tap into these ongoing market problems and create an intelligent data platform that manages all of a customer’s data requirements.

Part of this includes the introduction of Amazon-style ratings on data quality, as well as peer-to-peer analysis, to allow business users to quickly see how useful their information is.

When Informatica launched onto the technology scene over twenty years ago, it marked itself a niche by specialising in Extract, Transform and Load (ETL) software. This developed into integration technologies, as well as broader master data management systems – whereby the company focused on measuring data quality, profiling data, measuring data completeness, as well as cleansing and enriching data.

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