Connecting to LinkedIn...

W1siziisijiwmtuvmdqvmtuvmdgvntqvmzgvnzi1l01ptlrbu0hfqkxpr19vtljftkrfukvex0lnqudfx3jlc2l6zwrfyw5kx3jlbmrlcmvklmpwzyjdlfsiccisinrodw1iiiwimtkymhgxmjuwiyjdxq

Blog

Microsoft looks to poach Salesforce.com customers with aggressive pricing

8/10/2014 by

W1siziisijiwmtqvmtavmjgvmtuvmtavmtevnde5l2zpbguixsxbinailcj0ahvtyiisijywmhg0mdbcdtawm2uixv0

Microsoft has created an aggressively priced CRM Online product bundle that includes both Office 365 and its Power BI tool, in a bid to steal customers away from rival Salesforce.com.

The new Sales Productivity package is being offered temporarily for US$65 per user per month. That compares to Salesforce.com’s Professional CRM edition, which is priced at $65 per user per month but doesn’t include either an office suite or a stand-alone BI (business intelligence) product. Existing Office 365 customers can upgrade to the Sales Productivity bundle for $45 per user per month.

Microsoft’s offer comes just days before Salesforce.com’s Dreamforce conference, where it is rumored to be announcing a new analytics cloud service. While the conference tends to attract the vendor’s most committed customers and partners, Microsoft clearly wants to draw a contrast between its offering and Salesforce.com’s to anyone who might be on the fence.

“From a competitive standpoint this should signify to the market that Microsoft is getting scrappy,” said Fred Studer, general manager of Dynamics product marketing, in an interview. “We’re putting our money where our mouth is. If you’re a Salesforce.com customer and you’re thinking about renewing in the next 12 months, you have to talk to us.”

It remains to be seen how, if at all, Salesforce.com will respond to Microsoft’s pricing gambit.

It’s hard to dismiss out of hand what Microsoft has done as merely a gimmick, according to one observer. “From a price war perspective and customer value perspective, it’s very compelling,” said analyst Ray Wang, chairman and founder of Constellation Research.

That said, the two vendors are competing on more than simply a price-versus-features basis, Wang said.

“We have a lot of customers choosing Dynamics CRM for deep integration to Office 365,” he said. The fact that Microsoft offers both on-premises and cloud CRM deployments is another factor for buyers, he added, although the pricing bundle announced Wednesday doesn’t involve the on-premise version.

This article has been extracted from http://www.pcworld.com, please click on this link to read the article in full http://www.pcworld.com/article/2822832/microsoft-looks-to-poach-salesforcecom-customers-with-aggressive-pricing.html

Montash is a multi-award winning, global IT recruitment business. Specialising in permanent and contract positions across mid-senior appointments across a wide range of industry sectors and IT functions, including:

ERP, BI & Data, Information Security, IT Architecture & Strategy, Energy & Technologies, Demand IT and Business Engagement, Digital and E-commerce, Leadership Talent, Infrastructure and Service Delivery, Project and Programme Delivery.

Montash is headquartered in Old Street, London, in the heart of the technology hub. Montash has completed assignments in over 30 countries and has appointed technical professionals from board level to senior and mid management in permanent and contract roles.

comments powered by Disqus

Social Stream

Latest News

W1siziisijiwmtcvmdgvmdcvmtmvmtcvntqvnze3l1vudgl0bgvkigrlc2lnbiaomikuanbnil0swyjwiiwidgh1bwiilcizodb4mtawiyjdxq

Will AI Cost Us Our Humanity?

2017-08-07 15:00:00 +0100

As technology evolves, artificial intelligence is becoming increasingly mainstream, and it will inevitably start to impact the way we interact. On the one hand, AI has the potential to solve a variety of problems and streamline our lives and our work. But will this come at the cost of the all-important human touch? A foreshadowing statistic claims that by 2020, 85% of client interactions will be managed without a human[1]. But can there really be an alg...

W1siziisijiwmtcvmdcvmtgvmdgvndcvmduvntu5l2jpz3n0b2nrluv4b3rpyy1qyxjhzglzzs1ucmf2zwwtvg91cmktmtc2mju4ndm3lmpwzyjdlfsiccisinrodw1iiiwimzgwedewmcmixv0

Getting Ready to Switch Off

2017-07-17 09:00:00 +0100

According to research by online travel company Expedia, just 53% of workers come back feeling rested after they’ve been on holiday. When you bring work-related stress on holiday with you, you’re never going to be able to truly switch off. So if you've got a summer holiday coming up, what should you do to switch off and unwind? Before you leave... Plan ahead As soon as you know when your last day of work is, make a plan. You don't want to get to that fin...