Connecting to LinkedIn...

W1siziisijiwmtuvmdqvmtuvmdgvntqvmzgvnzi1l01ptlrbu0hfqkxpr19vtljftkrfukvex0lnqudfx3jlc2l6zwrfyw5kx3jlbmrlcmvklmpwzyjdlfsiccisinrodw1iiiwimtkymhgxmjuwiyjdxq

Blog

Microsoft looks to poach Salesforce.com customers with aggressive pricing

8/10/2014 by

W1siziisijiwmtqvmtavmjgvmtuvmtavmtevnde5l2zpbguixsxbinailcj0ahvtyiisijywmhg0mdbcdtawm2uixv0

Microsoft has created an aggressively priced CRM Online product bundle that includes both Office 365 and its Power BI tool, in a bid to steal customers away from rival Salesforce.com.

The new Sales Productivity package is being offered temporarily for US$65 per user per month. That compares to Salesforce.com’s Professional CRM edition, which is priced at $65 per user per month but doesn’t include either an office suite or a stand-alone BI (business intelligence) product. Existing Office 365 customers can upgrade to the Sales Productivity bundle for $45 per user per month.

Microsoft’s offer comes just days before Salesforce.com’s Dreamforce conference, where it is rumored to be announcing a new analytics cloud service. While the conference tends to attract the vendor’s most committed customers and partners, Microsoft clearly wants to draw a contrast between its offering and Salesforce.com’s to anyone who might be on the fence.

“From a competitive standpoint this should signify to the market that Microsoft is getting scrappy,” said Fred Studer, general manager of Dynamics product marketing, in an interview. “We’re putting our money where our mouth is. If you’re a Salesforce.com customer and you’re thinking about renewing in the next 12 months, you have to talk to us.”

It remains to be seen how, if at all, Salesforce.com will respond to Microsoft’s pricing gambit.

It’s hard to dismiss out of hand what Microsoft has done as merely a gimmick, according to one observer. “From a price war perspective and customer value perspective, it’s very compelling,” said analyst Ray Wang, chairman and founder of Constellation Research.

That said, the two vendors are competing on more than simply a price-versus-features basis, Wang said.

“We have a lot of customers choosing Dynamics CRM for deep integration to Office 365,” he said. The fact that Microsoft offers both on-premises and cloud CRM deployments is another factor for buyers, he added, although the pricing bundle announced Wednesday doesn’t involve the on-premise version.

This article has been extracted from http://www.pcworld.com, please click on this link to read the article in full http://www.pcworld.com/article/2822832/microsoft-looks-to-poach-salesforcecom-customers-with-aggressive-pricing.html

Montash is a multi-award winning, global IT recruitment business. Specialising in permanent and contract positions across mid-senior appointments across a wide range of industry sectors and IT functions, including:

ERP, BI & Data, Information Security, IT Architecture & Strategy, Energy & Technologies, Demand IT and Business Engagement, Digital and E-commerce, Leadership Talent, Infrastructure and Service Delivery, Project and Programme Delivery.

Montash is headquartered in Old Street, London, in the heart of the technology hub. Montash has completed assignments in over 30 countries and has appointed technical professionals from board level to senior and mid management in permanent and contract roles.

comments powered by Disqus

Social Stream

Latest News

W1siziisijiwmtcvmduvmjmvmtmvmjavmjkvndg3l3nodxr0zxjzdg9ja180mtqwnti1mdeuanbnil0swyjwiiwidgh1bwiilcizodb4mtawiyjdxq

Their Shoes... Matthew Gilbranch, Managing C...

2017-05-23 15:00:00 +0100

Matthew Gilbranch (32) is a managing consultant here at Montash, managing the SAP team. With 7 years in the global recruitment industry, he loves helping people and building lasting relationships with clients and candidates alike. He took the time to talk to us about what a typical day is like in the global IT recruitment industry. "I get up at 6 and I'm out of the house by half 6 and on the train by twenty to 7. On the train I tend to have a power nap ...

W1siziisijiwmtcvmduvmdqvmtyvndavmzkvotg5l3nodxr0zxjzdg9ja181ndm0mduxmtuuanbnil0swyjwiiwidgh1bwiilcizodb4mtawiyjdxq

7 Things About Your CV You Need To Fix Right ...

2017-05-04 18:00:00 +0100

As a global technology recruitment agency, we are in touch with candidates day in and day out. We've seen all kinds of CVs in our time and know a good one when we see it. As our recruitment team look to find the ideal candidate, they are looking for CVs that show how candidates can impact their clients in a positive way, not just look flashy on paper. You only have a small amount of space on your CV to show off your skills, so make every word count. Cut...