Connecting to LinkedIn...


Blog unveils Wave data analytic cloud based product

13/10/2014 by

W1siziisijiwmtqvmtavmjgvmtuvmtavmdevmtc0l2zpbguixsxbinailcj0ahvtyiisijywmhg0mdbcdtawm2uixv0 will not be left out of the big data boom, and it’s hitting it in a way that suits its mainstream customers, with less overt math and lots more pretty pictures.

The product’s official name is Wave, the Analytics Cloud, and Salesforce is introducing it at the start of Dreamforce, the company’s huge annual conference, currently tying up traffic in San Francisco. Two weeks ago, the company was projecting the event would attract more than 125,000 people.

The product is not unexpected, because of some overeager tweeting by Marc Benioff, a Salesforce co-founder and the company’s chief executive. True to form, the boss started tweeting about it again Sunday evening, breaking his own company’s blackout on the news.

Wave is intended to create sales, service and marketing analytics, either in packaged or custom forms, which can be read on desktop and mobile devices. It is meant to stress the data within Salesforce products, but it is also possible to import third-party information from companies like Microsoft, SAP and Informatica, as well as machine-generated data.

“We see this as a huge need for our base of customers,” said Alex Dayon, the president of products at Salesforce. “They’ve been going to third-party solutions, which are really designed for data analysts.”

Stressing the pictures may not be a bad thing. When so much data is around, the proper visualization of patterns and situations matters almost as much as the number-crunching itself, particularly to the somewhat under-math-endowed of the Salesforce customer base, sales and marketing professionals.

In a demonstration, the application was able to look at a national sales force, quickly sort it by people and regions, then figure out where there were big disconnects between budget targets and actual results. Bringing in information about related sales and servicing deals, the analysis showed levels of machine use and failure rates, and suggested ways of generating new pitches. It was also possible to switch among different ways of displaying the data, such as pie charts and bar graphs.

This may not be the most groundbreaking data product, but it seems easy to understand, practical, and useful on a number of devices. Right now, Tableau is one of the few notable companies making it easier to visualize data. Given the millions of customers using Salesforce, in other words, it is the kind of thing that could attract independent software developers to build products on it.

This artricle has been extracted from, please click on this link to read the article in full

Montash is a multi-award winning, global IT recruitment business. Specialising in permanent and contract positions across mid-senior appointments across a wide range of industry sectors and IT functions, including:

ERP, BI & Data, Information Security, IT Architecture & Strategy, Energy & Technologies, Demand IT and Business Engagement, Digital and E-commerce, Leadership Talent, Infrastructure and Service Delivery, Project and Programme Delivery.

Montash is headquartered in Old Street, London, in the heart of the technology hub. Montash has completed assignments in over 30 countries and has appointed technical professionals from board level to senior and mid management in permanent and contract roles.


comments powered by Disqus

Social Stream

Latest News


Cyber security basics lacking in healthcare s...

2016-10-28 10:00:00 +0100

New data has shown that the healthcare sector, specifically employees, continue to lack even the most basic of cyber security awareness. With networked technology becoming increasingly present in this market, it is vital for staff to have the proper knowledge and training so that they can keep patient details safe. In the latest research, SecurityScorecard identified that a breach in the healthcare sector could have extremely severe consequences. The st...


Virgin Atlantic adopts Salesforce to promote ...

2016-10-26 10:00:00 +0100

Salesforce, one of the global leaders in Customer Relationship Management (CRM) tools, is used by thousands of companies around the world. Now, Virgin Atlantic Airlines has said that not only do the solutions provide an effective modern tool for business, but they can also be used to promote community culture. Speaking about the benefits that his firm has seen, Virgin Atlantic Head of Global Sales Effectiveness Spencer Collins said that the solution pro...