Connecting to LinkedIn...



Salesforce Offers Help Building Customer-Oriented Apps

6/10/2014 by


Proving its commitment to mobile, Salesforce has rolled out a new solution that it says defines the new frontier for customer engagement in an app age. Dubbed Journey Builder for Apps, the technology helps companies deliver personalized, interactive customer experiences from mobile apps that aim to drive brand engagement and brand loyalty.

As Salesforce sees it, we're in the midst of a mobile revolution. Few would disagree with that, considering the proof points the company offers. For example, there are a combined 2.2 million apps available on the Apple App Store and Google Play. What's more, people downloaded 80 billion apps in 2013, according to eMarketer, and that number is expected to double to 160 billion by 2017.

"Mobile apps have changed everything," said Scott McCorkle, CEO of Salesforce ExactTarget Marketing Cloud. "Apps are how we run our lives, they converge the physical and digital worlds and they open up an entirely new world of opportunities for marketers to connect with customers. With Journey Builder for Apps, now every app can take customers on a journey, not just take up space on a phone or tablet."

The Journey in Action

Journey Builder lets companies do everything from sending personalized communications based on customer choices and actions they take in apps, on Web sites, or through other digital interactions with the brand, to driving marketing across channels like e-mail and social advertising, to drive app downloads, create mobile notifications to spark app adoption, and publish targeted in-app content to drive engagement.

Using Journey Builder for Apps, companies like FitBit, Sony PlayStation, HSN, SkyMall and Luxury Retreats are shifting from campaign-focused marketing to personalized 1:1 customer journeys. It all ties in to Salesforce's CRM platform, which connects the customer journey across sales, service, marketing and communities.

"Fitbit is dedicated to helping people lead healthier, more active lives," said Tim Rosa, vice president of Global Marketing at Fitbit. "To do that, we put the customer journey at the center of our business, delivering personalized communications when a user buys a Fitbit product, activates their device, downloads the mobile app and when they start tracking their activity, weight and sleep. Journey Builder for Apps allows Fitbit to connect customer journeys to our apps."

A Core Function

Salesforce is making available pre-built journeys to help companies boost app downloads or onboard new app users, and automatic triggers can publish new content based on customer context, such as updated loyalty program data. Companies can set up decision splits, wait times and custom triggers to take advantage of real-time data across sales, marketing and customer service.

Companies can also trigger customer journeys based on data from geo-fencing, beacons and wearable devices. And with the just-announced Heroku DX, companies and developers have a platform for building engaging apps that leverage Journey Builder for Apps.

"Since apps are now core to every customer's life, they also need to be core to every company's customer engagement strategy," said Gerry Murray, research manager at IDC. Murray said Journey Builder for Apps could help enterprises by allowing them to deliver personalized customer experiences that drive app adoption, usage, and in turn more loyal customers.

This article has been extracted from, please click on this link to read the article in full

Montash is a multi-award winning, global IT recruitment business. Specialising in permanent and contract positions across mid-senior appointments across a wide range of industry sectors and IT functions, including:

ERP, BI & Data, Information Security, IT Architecture & Strategy, Energy & Technologies, Demand IT and Business Engagement, Digital and E-commerce, Leadership Talent, Infrastructure and Service Delivery, Project and Programme Delivery.

Montash is headquartered in Old Street, London, in the heart of the technology hub. Montash has completed assignments in over 30 countries and has appointed technical professionals from board level to senior and mid management in permanent and contract roles.

comments powered by Disqus

Social Stream

Latest News


Why do we punish the victims of hacking?

2017-09-21 09:00:00 +0100

Hacks occur every 39 seconds, with 95% of them targeting governments, retailers and the tech industry. If the hackers are caught, they'll face prison time under the Computer Misuse Act. More often than not, the businesses who are victims of those attacks expose themselves to punishment of their own. The laws that determine the duty of protection owed to businesses and their customers is both vague and broad, making them question just how much protection...


Tech is for girls... and always has been!

2017-09-18 10:00:00 +0100

Today, it's hard to deny that the IT and tech industry is a male-dominated field. Women earn only 28%[1] of computer science degrees, while the quit rate for women in the high tech industry is 41%[2], twice as high as it is for men. These two statistics would suggest that perhaps women aren't just discouraged from entering the tech field, but may find it a challenging environment to work in both in terms of treatment and pay. Facebook chief operating of...