Salesforce unveiled its Social Studio marketing platform inside its ExactTarget Marketing Cloud in May, which brought together $3.4 billion worth of acquisitions in a platform for social content marketing, engagement, publishing and analytics.
The platform gets a boost this month as the San Francisco CRM giant released enhancements to its Social Studio that include the ability to deliver messages to customers across the Salesforce Sales Cloud, Service Cloud and Marketing Cloud from one platform.
Standout in Space?
Using social marketing platforms to respond to tweeting customers is nothing new. The technology shown to CMSWire in a demo did not look groundbreaking or new for this space. So what's the wow factor here for Salesforce?
"Social marketers now has all of their needs in one solution," Gordon Evans, Salesforce vice president of product marketing, told CMSWire. "If they need to be listening through analytics, publishing great content or need to engage on their own channels, this is one tool where they can do all of that and also extend that to other places in the organization that interact with customers. It's not just the social media manager. We're operationalizing social across every touchpoint."
The latest release means the Social Studio platform is now fully integrated into the Salesforce Marketing Cloud.
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