Connecting to LinkedIn...

W1siziisijiwmtuvmdqvmtuvmdgvntqvmzgvnzi1l01ptlrbu0hfqkxpr19vtljftkrfukvex0lnqudfx3jlc2l6zwrfyw5kx3jlbmrlcmvklmpwzyjdlfsiccisinrodw1iiiwimtkymhgxmjuwiyjdxq

Blog

Salesforce makes enhancements to its Social Studio

25/11/2014 by Sharon Shahzad

W1siziisijiwmtqvmtevmjuvmtivmzqvmtavmzy1l1nvy2lhbf9tdhvkaw8uslbhil0swyjwiiwidgh1bwiilci2mdb4ndawxhuwmdnlil1d

Salesforce unveiled its Social Studio marketing platform inside its ExactTarget Marketing Cloud in May, which brought together $3.4 billion worth of acquisitions in a platform for social content marketing, engagement, publishing and analytics.

The platform gets a boost this month as the San Francisco CRM giant released enhancements to its Social Studio that include the ability to deliver messages to customers across the Salesforce Sales Cloud, Service Cloud and Marketing Cloud from one platform.

Standout in Space?

Using social marketing platforms to respond to tweeting customers is nothing new. The technology shown to CMSWire in a demo did not look groundbreaking or new for this space. So what's the wow factor here for Salesforce?

"Social marketers now has all of their needs in one solution," Gordon Evans, Salesforce vice president of product marketing, told CMSWire. "If they need to be listening through analytics, publishing great content or need to engage on their own channels, this is one tool where they can do all of that and also extend that to other places in the organization that interact with customers. It's not just the social media manager. We're operationalizing social across every touchpoint."

The latest release means the Social Studio platform is now fully integrated into the Salesforce Marketing Cloud. 

This article has been extracted from http://www.cmswire.com, please click on this link to read the article in full http://www.cmswire.com/cms/digital-marketing/salesforce-social-studio-targets-organizational-silos-027281.php#null

Montash is a multi-award winning, global IT recruitment business specialising in permanent and contract positions across mid-senior appointments, which cover a wide range of industry sectors and IT functions, including:

ERP, BI & Data, Information Security and Assurance, Architecture & Strategy, Energy Technology, Demand IT and Business Engagement, Digital and E-commerce, Infrastructure and Service Delivery, Project and Programme Delivery.

With offices based in London, Montash has completed assignments in over 30 countries and has appointed technical professionals from board level to senior and mid-management in permanent and contract roles.

comments powered by Disqus

Social Stream

Latest News

W1siziisijiwmtcvmdkvmjkvmdgvmtmvmjkvmjgyl1vudgl0bgvkigrlc2lnbiaomjuplmpwzyjdlfsiccisinrodw1iiiwimzgwedewmcmixv0

Are PSLs a Blocker or an Enabler?

2017-10-02 11:00:00 +0100

The use of a Preferred Supplier List (PSL) was intended to support and strengthen relationships and performance between organisations and their third party suppliers. As the technical landscape continues to evolve at rapid rate recruitment and demand for new skills becomes more intense. Are PSLs still the solution or an obstacle to sourcing the right talent? The traditional PSL A dedicated list of partners intended to guarantee quality and availability ...

W1siziisijiwmtcvmdkvmjevmdgvndmvmduvmtmxl1vudgl0bgvkigrlc2lnbiaomjmplmpwzyjdlfsiccisinrodw1iiiwimzgwedewmcmixv0

Why do we punish the victims of hacking?

2017-09-21 09:00:00 +0100

Hacks occur every 39 seconds, with 95% of them targeting governments, retailers and the tech industry. If the hackers are caught, they'll face prison time under the Computer Misuse Act. More often than not, the businesses who are victims of those attacks expose themselves to punishment of their own. The laws that determine the duty of protection owed to businesses and their customers is both vague and broad, making them question just how much protection...