Microsoft has released a number of major updates to its Dynamics suite of solutions for customer service, sales automation, marketing management, and enterprise resource planning (ERP). The updates deliver on announcements made this past June, with regard to a six-month, rapid-release cycle for its CRM (customer relationship management) and ERP software and services.
The latest CRM updates, rolled out over the past several days, continue to focus on Microsoft's goal of helping businesses "break down the silos" between their sales and marketing departments in order to create more personalized customer experiences.
The new Dynamics CRM and ERP releases are also designed to better integrate with Microsoft's Azure cloud platform and Office 365 applications. To promote adoption of the new capabilities, Microsoft is making Dynamics CRM 2015 available for a free, 30-day trial.
We're Talking CRM: Natural Language Support
Bob Stutz, corporate VP of Microsoft Dynamics CRM, wrote in a blog post Sunday that Dynamics CRM 2015 features significant advances to facilitate collaboration between sales, marketing, and customer service departments. For example, the update includes a sales collaboration panel to bring sales and marketing professionals onto the same page in terms of managing customer relationships.
In addition, Dynamics CRM 2015 provides a more advanced user interface with natural language capabilities supported by Cortana's virtual personal assistant. Those capabilities, Stutz noted, received "amazing market feedback" during Microsoft's Convergence Europe conference last month.
Other updates in Dynamics CRM 2015 include integration with social listening analytics, a new interactive marketing calendar, integrated Lync webinars, new graphical marketing workflow and e-mail editing, and support for A/B testing and integrated offers.
The latest version of the customer relationship software also adds support for Japanese and Russian, bringing the total number of languages supported to 44.
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